Content analytics software helps users access detailed insights into consumer interactions with content, such as blogs, website articles, and podcasts. Also known as content intelligence, this technology helps users gain clarity in content interaction that can help pioneer future content strategy.
Content analytics solutions may offer metrics such as page views and shares, outbound clicks, search rankings, average time spent on individual posts and financial impact of content. Content analytics programs often integrate with or have similar qualities to digital analytics and social analytics software.
In order to be included in the content analytics category there are certain conditions that must be met:
- Track consumer engagement and employee involvement with published content on company websites, blogs, podcasts and other online sources
- Provide various metrics related to viewership and business outcomes
TechRound Compares the Best Content Analytics Software 2021
Content analytics software can offer up valuable insights into how consumers interact with your content. It can help you gain a deeper understanding of your blogs, website articles and more, as well as how to optimise your future content strategy.
With such a huge variety of analytics software out there, it can be tricky to determine the services that would work best for you and your content. Here, TechRound reviews the best Content Analytics Software available in 2021, including key features, costs and more:
- 1: Semrush
- 2: Google Analytics
- 3: Bitly
- 4: Rebrandly
- 5: Conductor
Price: £0-£449.95 a month.
Semrush is a top online visibility management software-as-a-service (SaaS) platform. With over 50 products, tools and add-ons across online visibility management, including tools for search, content, social media and market research, data for more than 140 countries, seamless integration with Google and task management platforms, Semrush is an excellent solution for all companies who are serious about online presence.
2: Google Analytics
Price: Free service.
Google Analytics gives companies rich insights about their websites, their audiences and their digital marketing. Analytics helps marketers find the messages and channels that earn them the best results.
High tech testing tools help companies large and small build better user experiences and maximise their digital strategies. Get user insights that only Google can give you. Understand your site and app users to better evaluate the performance of your content, products, and more. Whether your business is big or small, Google can help you see what’s working and fix what’s not.
Bitly is the world’s top link management platform, offering tools, data and analytics that allow businesses to own their customer experiences.
Bitly’s Enterprise version powers linking experiences for the world’s largest brands. With features like branded short links, mobile deep linking, expanded analytics and user management, Bitly Enterprise is a one-stop tool that creates, organises, optimises, and displays insights from all the links dispersed across an entire business, internally and externally.
Price: $0-$499 a month.
Rebrandly is the industry-leading link management platform to brand, track and share short URLs using custom domain names. For advanced users and custom projects, Rebrandly is the most advanced and scalable link-management platform on the market today, it’s cheap, effective and easy to use.
Price: Contact provider for price details.
Conductor is the world’s leading organic marketing company. Their content intelligence platform and Conductor Searchlight, generates customer intent insights that lead to compelling content, increased traffic, and higher organic marketing ROI.
Conductor’s technology enables marketers to understand their prospective customers’ intent by revealing the trends and topics they are searching for at every phase of the purchase process.
Customisable dashboards and workflows guide marketers through the content creation process, empowering them to continuously measure, refine, and demonstrate the effectiveness of their SEO and content marketing efforts.
What Is Content Analytics Software?
Content analytics defines a family of technologies that process digital content and user behaviour in consuming and engaging with content, such as documents, news sites, customer conversations (both audio and text), and social network discussions, to answer specific questions. Content analytics software will enhance your business by helping you track tangible progress, and gain clarity in content interaction that can help pioneer future content strategy.
Do I Need Content Analytics Software For My Business?
Using a Content Analytics Tool allows you to grow your business, measuring metrics and helping to increase scope. Content analytics will help you understand how your readers engage with your content, promote your content strategy in accord with your audience’s expectations and your business model, help improve your company image, boost revenue, generate meaningful business results and stand out from the crowd.
Can I Get Content Analytics Software on a Free Trial?
Yes, most content analytics software providers offer either a free trial or a free version of their services. Opting for a free trial or free version can help you explore the provider’s services risk-free, and can help you to establish whether or not the platform is the best fit for you and your content-optimising needs. This can be great for those who like the look of certain services but aren’t wanting to fully commit to a paid-for plan until knowing for sure how the services can accommodate to their needs.
Free versions of content analytics software can also be great for those wanting to reap the benefits service providers have to offer, and all at no cost. However, it’s important to note that free versions can often come with limited services, the full scope of valuable features only available on paid-for plans. When exploring options for content analytics software, it’s good to find out exactly what features are included in each of the plans offered, and opt for the offering that best meets your requirements from this type of service.
How Much Does Content Analytics Software Cost?
Content analytics software can cost anywhere between £0 and £500 per month. The cost of content analytics software services can vary, often depending on the features you require and therefore the plan you opt for.
Many content analytics software providers offer services for free, often coming as a free trial period or as a permanent free version of the service. It’s important to note that the features available in any content analytics software plan can vary depending on the level you opt for and the cost of this.
It can be common for some software providers to not detail the cost upfront on their website. Those wanting to explore the price options for these types of providers will have to get in touch with them and make a cost enquiry.