Best Platforms To Sell Your Business Online

Entrepreneurs sell their businesses for a variety of reasons, such as retirement, career change, or taking advantage of a good opportunity.

Fortunately, there are many online platforms that can help facilitate these sales. These platforms offer tools and resources to assist business owners in finding suitable buyers, evaluating their business’s value, and managing the sales process efficiently.

By choosing the right platform, entrepreneurs can ensure a smooth and successful transaction that meets their unique needs and goals.


How To Choose The Right Platform To Sell Your Business Online


When it comes to selling your business online, selecting the right platform is crucial. Various factors need to be considered to ensure a smooth and successful sale. Here’s what you should keep in mind:


Consider Fees And Commissions


Most platforms charge a fee to list your business, which can vary based on the platform, the size and complexity of your business, and how long you want the listing to stay up. Some platforms take a commission on the final sale price. This can either be a flat fee or a percentage of the sale price, which could significantly impact your overall proceeds from the sale.

Be mindful of extra costs such as marketing add-ons, transaction fees, or success fees that may apply. These can add up quickly and affect your net earnings from the sale.


Determine Your Target Audience


Ensure the platform’s user base aligns with your target market. Investigate the types of businesses typically sold on the platform and their industry focus to see if it matches your business.

If you’re aiming for international buyers, choose a platform with a global reach. Platforms like Empire Flippers or FE International cater to a global audience, whereas has a stronger focus on the UK market.


Consider The Services Offered


Evaluate how well the platform can market your business and the level of exposure your listing will receive. Effective marketing can significantly increase the chances of finding the right buyer. Some platforms offer tools to help estimate your business’s fair market value. These tools can be invaluable in setting a realistic and attractive asking price. Platforms that screen and qualify potential buyers can save you time and ensure you’re dealing with serious and capable buyers only.

Check if the platform provides assistance with the transaction process, such as document preparation or escrow services, to streamline the sale.


Platform Reputation And Track Record


Research the Platform’s Reputation: Look up online reviews and testimonials from other sellers who have used the platform. This can give you insights into the platform’s reliability and effectiveness.

Track Record: Examine the platform’s success rate in facilitating business sales, especially within your industry and business size range. A platform with a solid track record is likely to be more effective in selling your business.


Additional Considerations


A user-friendly platform can make the process of listing and managing your business for sale much smoother. Ensure the platform is easy to navigate and operate.

Consider the level of customer support the platform offers. Having access to a dedicated support team can be beneficial, especially if you encounter issues or have questions during the process.

Don’t hesitate to list your business on multiple platforms to reach a wider audience. However, carefully assess the costs and benefits of each platform before doing so.

For expert guidance, consider consulting with a business broker. They can provide valuable advice on choosing the right platform and help navigate the selling process.

Top Platforms To Sell Your Business


There are platforms designed to streamline the process of selling a business. These platforms offer various tools to help with everything from listing and marketing to valuation and buyer screening. By using these resources, business owners can manage the sale more efficiently and effectively, ensuring a smoother and more successful transaction. is an online platform that allows business owners to list their companies for sale and reach over 1.2 million potential buyers who visit the site monthly.

The website provides a user-friendly listing builder, enables direct communication with interested buyers, and offers various advertising packages without commission fees. aims to streamline the process of selling businesses effectively and efficiently.




Flippa is an online marketplace that helps people buy and sell online businesses, websites, mobile apps, and digital assets.

It’s a platform where sellers can list their businesses for sale, connect with potential buyers from a community of over 600,000 buyers and investors, and work with expert advisors to facilitate the sale process.

Flippa’s team of advisors assists with business valuations, sale documents, optimising buyer interest, and managing deal flow, streamlining the process of selling online businesses. is an online marketplace dedicated to helping people buy and sell SaaS (Software as a Service) startups. It connects founders and entrepreneurs with a community of over 500,000 registered buyers and sellers.

For sellers, provides expert guidance through the acquisition process, offering tailored plans to help them list and sell their businesses for the highest price and most favourable terms. Sellers work closely with SaaS specialists who provide acquisition support. aims to streamline the process of buying and selling SaaS businesses through its expert tools, resources, and 24/7 customer support.


Daltons Business


Daltons Business


Daltons Business is an online platform that facilitates the process of selling businesses. It connects business sellers with a community of over 200,000 registered buyers.

Daltons Business offers various listing packages, ranging from 2 to 8 months, without any contracts, commissions, or ongoing fees. Sellers can create their listing in three easy steps and start receiving quality inquiries from potential buyers.

The platform also provides a free business valuation service through its carefully selected Trusted Business Partners.





BizBuySell is an online marketplace that helps business owners sell their companies. It offers exposure by listing businesses for sale on its network of high-traffic websites like, BizQuest, LoopNet, The Wall Street Journal, and local media partners, reaching over 3 million monthly visitors.

Business sellers can list any type of business, including established companies, closed business assets, business real estate, and startup opportunities. BizBuySell provides a valuation report to help sellers understand their business’s worth and offers resources like guides and toolkits for planning the sale process.

With its large buyer network and comprehensive platform, BizBuySell aims to generate maximum exposure and facilitate successful business sales for its users.


Poole Alcock

Poole Alcock

Poole Alcock is a law firm that provides legal services related to asset purchases and sales, which is an alternative method of business acquisition.

Their solicitors assist clients in drafting and negotiating asset purchase agreements, conducting due diligence investigations, and advising on the specific assets being acquired or sold. This process allows buyers the flexibility to choose which assets they wish to own and which liabilities they want to leave behind.

Poole Alcock guides clients through the entire asset purchase or sale process, ensuring their interests are protected.


Merchantec Capital


Merchantec Capital


Merchantec Capital is a leading independent advisory firm that specialises in mergers and acquisitions, valuations, equity and debt sponsorship, corporate governance, and capital raising.

The company guides medium to large businesses through the entire sale process, from preparing the transaction for market to attracting the right investors or buyers through their extensive local and international network.

Their objectives include maximising transaction value on the right terms while minimising disruptions to ongoing business operations.