Best Transactional Email Software

What is Transactional Email Software?

Transactional email software is a type of software which sends specific emails in response to actions taken by the recipients. Examples of transactional emails include welcome emails after recipients create online accounts, or emails which serve as receipts after online transactions have taken place.

Businesses often use Transactional Email software to automatically send emails which are personalised. This type of software is also frequently used to check the status of emails, such as whether they have been sent, opened or have bounced back. This software is especially useful for marketing, sales and public relations teams.

Businesses can also maximise the benefits of Transactional Email software through integrating the programmes with CRM, email marketing and e-commerce products.

Why Do I Need Transactional Email Software?

Transactional Email Software can save you and your company lots of time and manpower. By sending automated emails to your customers, partners and future clients, Transactional Email software will allow you to focus on more important tasks rather than sending the same email to many people.

That is why TechRound has brought together the best Transactional Email software so that you can explore this list and find the right software for you and your company.

How To Qualify For Inclusion In This Category

In order to be included in the Transactional Email category, software must:

  • Provide the tools to send automated email responses
  • Enable emails to be sent automatically when specific actions take place
  • Send emails which can be personalised
  • Sync with business software and tools such as social media
  • Provide administration tools which can track email status and results


Best Transactional Email Software

The experts at TechRound have compiled the best Transactional Email software and these are the top 5:

1. Sendinblue




Sendinblue is an online marketing platform designed to help businesses better engage with clients to build successful customer relations through communication. This platform allows for marketing automation, Facebook advertisements and also transactional messages through emails or SMS. There is also a feature allowing businesses to track behaviour online. Compiled with email engagement and contact data, this allows businesses to create workflows enabling them to grow. The number of emails sent determines the price of using the platform, however there is the option to use a free account allowing for 300 emails to be sent per day with the option to increase the emails for a higher price.


2. Zoho Campaigns


Zoho Campaigns


Zoho Campaigns is a tool helping businesses to send automated emails with pre-designed layouts and templates. There is no need to import or export list data and sign-up forms can be automatically embedded into emails to encourage clients to add themselves to mailing lists. There are also features such as email polls helping businesses to send personalised emails, alongside email opens/fowards/clicks being tracked in real time.

The program also automatically handles unsubscribes and bounces as well as providing campaign and list comparison reports to analyse campaign performance. Autoresponders also allow for drip emails to be sent based on subscribers responses to previous campaigns, adding scores for the most engaged.

Zoho also ensures that email marketing restrictions are up to date and that all businesses involved comply with the latest regulations.


3. GetResponse


GetResponse is an online marketing software helps businesses to increase their audience alongside engaging with clients and optimising online sales. The platform is simple to use and contains over 30 useful tools to improve online marketing.


4. Netcore Email API (formerly Pepipost)


Netcore Email API


Capable of delivering billions of emails per hour, this is a cloud-based service enabling businesses to send emails with updates and newsletters. Rated #1 Transactional Email Software for small businesses, the platform is scalable and focuses on deliverability and analytics.


5. SendGrid



With over 80,000 customers, SendGrid is responsible for sending over 45 million emails every month via integration tools. SendGrid’s APIs are built on HTTP and return JSON making the platform straightforward to use, with 7 language libraries available. SendGrid boasts 99.95% platform and API uptime to support growth and boost email delivery. There is also a technical support team working 24/7 and advice or consultations are always available to help optimise businesses email programs.

Do I Need Transactional Email Software?

There are many benefits of transactional email software, including:

  • Large volumes of emails can be sent automatically
  • Servers can be trusted to ensure emails bypass spam filters and are delivered successfully
  • Metrics can be used to see if strategies are successful
  • Transactional email receipts can help to build trust with customers


How Much Does It Cost?

Prices of different software differ depending on the features and how many emails are being sent from the server. Some programs are priced based on how many emails are being sent, whilst others charge for specific features or personalising emails.


Are Free Trials Available for Transactional Email Software?

Most software will offer free trials so that you can try your Transactional Email Software fore free before you buy. Sendinblue also allows up to 300 emails a day to be sent free of charge using their free programme.


What Features Does Transactional Email Software Usually Have?

Features used in a Transactional Email software differs from business to business depending on what is required within the organisation.

Workflow automation allows multiple messages to be queued and waiting for delivery as responses to actions of the customers. Segmentation allows businesses to target specific recipients and send messages at the most optimal moments. Workflow automation therefore allows administrators to adjust segmentation and optimise the stream of emails sent.

Email customisation means each email can contain something unique, such as the customer’s name. The email tools allow businesses to alter certain parts of each email, with some offering more extreme customisation. Platforms usually include templates with differing designs and features, or even customisation from the very beginning via integration of external software.

Email analytics help to track metrics such as open rates, click through rates and engagement with each section of the email sent to maximise deliverability. Some software tools also allow split testing to reveal new insights.  This can help improve ongoing email strategies to benefit both the organisation and customer. The better the email analytics, the higher the chance of success in each email campaign.

Integrations occur when Transactional tools merge with applications, frameworks and ongoing campaigns to create automatic responses to actions taken by the customer. This helps to capture relevant data and direct customers towards desirable outcomes. Examples of such systems include CRM software, email marketing software and e-commerce platforms.

The integrations of each product align with current technology infrastructure. If the integration offered by specific platforms is not ideal, the platform may not be operating at full potential.