Black Friday vs Cyber Monday – Which Is the Best Day to Shop?


With Black Friday here and Cyber Monday soon to follow, shoppers have begun nabbing some great deals from retailers. But while many would think today’s the day to get the best deals, is this really the case? Could you get some products at an even better price on Monday? Could Cyber Monday be better than Black Friday?

Here, TechRound explores answers to these questions from experts in shopping and retail.


Our Experts:

  • Sophie Biggerstaff – Founder of BYRCOLLECTIVE
  • Mikey Moran – Founder and CEO of Private Label Extensions
  • Andrea Woroch – Nationally-Recognised Money-Saving Expert and Savvy Shopping Guru
  • Wizz Selvey – Founder of WIZZ&CO Retail Consultancy


For any questions, comments or features, please contact us directly.



Sophie Biggerstaff, Founder of BYRCOLLECTIVE




“Traditionally offers around Black Friday and Cyber Monday were just available on these set days, however in recent years the hype around these shopping events has led to the extensions of offers expanding days, weeks and sometimes even a month ahead of the Black Friday weekend itself.”

“Depending on what type of product you are looking for will usually determine when it is best to shop… For example: Technology & white goods companies usually start their promos quite early on in November as lead times to ship the product can sometimes be longer, once their stock is gone, it’s gone and you will miss out on the offer, so the earlier the better with places like Argos, Currys, John Lewis, Mobile Phone providers.”

“With fashion and beauty brands they usually start promoting the Monday before Black Friday, and the discounts will get more aggressive as the week progresses, so if you are looking for a bargain leaving it until last minute on Cyber Monday will usually get you the best deal.”


Mikey Moran, Founder and CEO of Private Label Extensions




Mikey Moran is a serial entrepreneur and the founder and CEO of Private Label Extensions, a hair extension and technology company helping entrepreneurs launch and manage their brands, ranked number 278 of the Inc. 5000 and the number one fastest-growing beauty business in the country by Cosmetic Business.

Mikey had only a single advantage when he started his hair and beauty business: his idea was different from anything he’d seen in the industry. Seven years later, Mikey has expanded his original idea into ten different brands, five retail locations, and one partnership with global e-commerce giant Shopify.

The entrepreneur comments: “Cyber Monday is the perfect day to cash in on the best digital deals. Many companies will offer a huge discount on a 1-Year option for their SAAS service. Our company has saved thousands over the years switching to yearly deals purchased on Cyber Monday.”



Andrea Woroch, Nationally-Recognised Money-Saving Expert and Savvy Shopping Guru




“Here is everything you need to know about what to buy on Black Friday vs. Cyber Monday.”

1. Black Friday best for in-store doorbusters.

“You can find a range of deals on Black Friday online, but many of the winning doorbuster deals will require you to go in store. Since these are often limited in quantity though, be sure to read the fine print of any offer and get in line early if you want to get you hands on a certain discounted item. Some of the best deals offered during Black Friday may be limited to a single TV, video game console or small kitchen appliance. This is also a good time to scope out deals on holiday decor which may already be dwindling in availability so you don’t want to put off buying these items any longer. Though you may seem some additional store-wide sales on clothing like PJs and slippers at mass retailers and big box stores though, most of the other sales aren’t too worthwhile.”

“Keep in mind, brands that don’t typically offer sales do offer some discounts over Black Friday including Apple and Dyson so these are other items worth scoping on the day after Thanksgiving.”

2. Cyber Monday makes way for site wide sales.

“Though many retailers offer online deals during Black Friday, the best time to save for those e-purchases is on Cyber Monday where you can snag discounts on a range of gifts including clothing, sneakers, beauty and some tech. Even travel brands offer sales on Cyber Monday including hotels and airlines.”

3. Use shopping tools to cut through the deal clutter.

“No matter which day you decide to shop, it’s important to know that prices will be fluctuating throughout the holiday season especially between Black Friday and Cyber Monday. However, a few shopping tools can ensure you score the best price and don’t miss out on a deal alert. For instance, download a savings tool like to your browser which will automatically add coupons to your online order and cash back, while PriceBlink provides instant price comparison so you know who has the item you’re looking at for the cheapest price instantly.”

“Lastly, Amazon Assistant and Honey’s DropList tools will alert you when something on your list goes on sale so you never miss the discounted deal when it drops (especially if it’s down for only an hour during one of these sale days!).”


Wizz Selvey, Founder of WIZZ&CO Retail Consultancy




“Black Friday (or earlier if offered) is the best time for customers to shop; customers know there is a risk in waiting until just before Christmas to buy, as items may sell out, and this can be for a number of reasons, from high demand, or stock delays post-Brexit through to cautious ordering post-pandemic.”

“Some retailers offer additional discounts on Cyber Monday, but customers could miss out on what they want. Offering additional discounts on Cyber Monday can be harmful to a brand or retailers’ business and customer relationships, as it could leave a bitter taste for their best customers who purchased on the first day of the promotion.”


For any questions, comments or features, please contact us directly.