What is CMP Software?
CMP software is used by companies to legally document and monitor a user’s consent choices before collecting, sharing, or selling data from online sources. CMP tools provide users with a detailed account of how their online behaviour may be tracked, the specific vendors requesting to use the information, and the purposes for which the information is collected. Users are the given the choice to grant, refuse, or revoke consent.
CMP could be used by a company’s legal and marketing teams to ensure compliance with global privacy regulations such as GDPR. The software often integrates with other types of marketing software.
In order for a product to be included as a CMP software, it must:
- Create and share granular consent records with entities relying on CMP data
- Offer a dashboard for users to grant, refuse, or revoke consent
- Provide legally required notices to users about their data
Compare Top 5 CMP Software:
TechRound has curated a list of the very best CMP software for your business to use in 2021.
1. Quantcast Choice
Quantcast is a free CMP that was built to enable digital publishers to meet key privacy requirements.
2. Usercentrics
Usercentrics is a leading CMP that uses a SaaS solution to allow advertisers, agencies, publishers, and technology providers to obtain, manage, and document the consent of their website visitors. The software is easy to implement, is fully customisable, and enables websites to be fully compliant with GDPR.
3. OneTrust
OneTrust is the fastest growing company on Inc. 500, catering to more than 10,000 customers. The platform is backed by 150 patents.
4. DataGrail
DataGrail helps brands build customer trust and transparency. They provide an easy-to-use platform to automate and scale privacy and stay compliant with regulations.
5. Secure Privacy
Secure privacy helps to ensure businesses remain complaint with regulations such as GDPR, in under 30 minutes!
Why Does My Business Need CMP Software?
CMP software helps to ensure your business meets legal requirements surrounding data privacy and data protection regulations. In addition, the software improves user opt-in rates.
How Much Does CMP Software Cost?
As with all types of software, the cost of CMP software varies quite drastically in price, starting at nothing to pay (such as Quantcast Choice) and ranging to a set monthly or annual fee.
Can I Get a Free Trial of CMP Software?
Some CMP software packages offer free trials to customers to allow them to test out the software and see if it is the right fit for your business.
