What is Product Information Management Software?
Product Information Management (PIM) software centralises product information to ensure it can be viewed accurately. This helps to manage data on e-commerce products and services, maintaining quality product data and information easily.
Data is collected across multiple sources through various formats and is combined to create master data whilst fixing any data deemed problematic. Data is then sent to all necessary distribution channels as PIM integrates with catalog management software.
How to Qualify For This Category
In order to qualify for this category, products must:
- Collect and collate product information from different files into one source
- Resurrect any incorrect data
- Have a functioning search engine
- Automate e-commerce and data processes
- Create and organised product categories
- Send products and information to sales channels, social media or marketing teams
Top 5 PIM Softwares
The experts at TechRound have compiled the best PIM softwares below.
A global leader in Product Experience Management, Akeneo provides solutions benefiting both merchants and brands by improving customer experience across various sales channels.
Akeneo improves data quality and accuracy alongside accelerating product catalog management through the use of open source enterprise PIM and product data intelligence solutions.
2. Syndigo Content Experience Hub
This platform enables retailers, manufacturers and distributors to collate all product data and digital assets in one secure space. This ensures all sale channels display the same up-to-date product information.
Consequently, Syndigo allows for increased market speed and expansion of product lines both in physical stores and through e-commerce sites through standardising information.
3. Salsify Commerce Experience Management Platform
Salsify aims to empower brand manufacturers to deliver in-demand e-commerce experiences on all online platforms to optimise sales. Their Product Experience Management platform integrates PIM, DAM and Experience Builder with tools enabling sales through all channels.
4. Sales Layer PIM
Sales Layer aims to create personalised experiences through their SaaS based platform. This utilises a user interface creating catalogs of millions of SKUs connected to marketplaces, distributors and manufacturers.
Sales Layer provides a single source of product information helping brands to be more consistent as changes made are updated automatically across all connected channels.
Plytix has the most popular PIM software for small and medium sized businesses worldwide due to it’s user-friendly interface and low pricing. They use a whiteglove approach to customer onboarding and have customer support available.
Do I Need PIM?
This software is used by product managers to categorise and track products whilst managing the relationships between them. This helps to oversee replacements being made and products sold as packages.
Marketing departments also utilise this software to create product catalogs, brochures and promotional campaigns.
This software is also useful for e-commerce managers to ensure they have selected the correct products which are available online. Manufacturing companies also use PIM to display products across various channels and marketplaces or transfer product information.
How Much Does it Cost?
The pricing differs based on the features include. Plytix offers a free package with limited features and the option to upgrade to a Standard or Pro package for €300 or €1100 each month, billed on an annual basis.
It is important to check which features of the software your business plans to use to avoid being charged for unnecessary features.
Are There Free Trials Available?
Availability of free trials differs by company. Akeneo offers free trials of their software, allowing businesses and e-commerce sites to compare their features before committing through payment.
The free trial available at Sales Layer lasts for 30 days with all features of the software included.