Top 5 Email Marketing Software Programmes

What is Email Marketing Software?

Email marketing software allows marketers to transmit a commercial message to multiple contacts via email. This type of software refers not just to the sending of the email but to designing and building customised emails (either with user-friendly visual editors or HTML and CSS). Email marketing software helps companies design impactful email campaigns, track performance, segment target email lists and manage subscribes and unsubscribe responses.

Many email marketing platforms have the capacity to integrate with CRM software tools, further enhancing their effectiveness.

To be defined as an Email Marketing software, a product needs to:

  • Enable the creation and sending of emails
  • Allow users to preview and send test emails
  • Store, segment, track and manage email contacts
  • Provide email templates
  • Provide campaign-based reports and analysis
  • Specialisation in email marketing automation


Who Uses Email Marketing Software?

Email marketing is a crucial tool both for Sales and Marketing teams. For Marketing teams, the software allows them to create and design effective marketing campaigns. They work alongside the Sales teams in order to send out these campaigns at the most impactful moment in order to drive company growth and increase sales.

There are 2 key types of email marketing:

Promotional Emails – These emails are designed for potential customers and recipients who are at the top-of-the-funnel in order to create leads and generate sales.

Loyalty Emails – These emails are in order to maintain relationships with existing clients and can be in the form of company newsletters, reminders, or transaction notifications.


Top 5 Email Marketing Softwares

The experts at TechRound share their top email marketing tools in order to maximise company sales and boost automation of processes.


1. Constant Contact



Constant Contact helps small businesses and nonprofits drive growth via effective and impactful online marketing campaigns. It assists companies in building their professional presence, increasing online sales and attracting customers. Through their tools they allow the creation and automatic mailing of professional emails as well as targeted email lists and automatic messages. Rather than a one-size-fits-all approach,they pride themselves on tailor made solutions to help any type of company.

Constant Contact’s key features include:

  • User, Role, and Access Management
  • Integration APIs
  • Breadth of Partner Applications
  • A/B Testing

2. Zoho Campaigns

Zoho Campaigns is an email marketing software which helps you optimise who you are accessing, at which moment and with the right message in order to maximise success. It aims to cut out all the time-consuming and laborious data extraction with their automated processes and ready-made templates. Their internal tools allow you to decipher the most effective campaigns to capture your audience from the body of the email to the subject line to the design. It also automatically handles any unsubscribes or bounces.
Key features include:
  • Data Import & Export Tools
  • Building and Personalising Emails
  • Automated Email Responses
  • A/B Testing

3. Sendinblue

Sendinblue  is currently used by over 180,000 businesses across the globe, acting as an all-in-one marketing platform helping companies connect and engage with clients in a more meaningful way. It takes into account all stages of the marketing funnel and allows different actions at each. The Sendinblue Tracker lets you track and analyse the browsing behaviour of your contacts and use this information to guide future campaigns. All of Sendinblue’s processes are designed to make growing your business more easy, quick and flexible than ever before. Their free solutions allow you to send up to 300 emails daily.

Features of Sendinblue include:

  • High-Volume Sending
  • Building and Personalising Emails
  • Campaign Performance
  • Blacklist and Whitelist

4. Mailchimp



Perhaps the most well-known software for email marketing, Mailchimp provides an all-in-one Marketing Platform to assist small businesses with more intelligent marketing. Aiming to be the central point for customer relationships, they allow you to create mass emails, targeted ad campaigns, and creative email styles in order to put your customer at the centre of each marketing action. They also enable companies to track the success of different campaigns in order to maximise impact of the message as well as the timing of the email.

Features of Mailchimp include:

  • Integration APIs
  • Manage Email Lists & Email Deliverability
  • High-Volume Sending
  • A/B Testing
  • Automated Email Responses

5. iContact

iContact is a professional email marketing services helping companies regardless of their size or sector. They help to maximise the efficacy of email campaigns and can send high-volume emails from 15,000 to 5 million recipients. Their intuitive and user-friendy interface is designed with the user in mind, with different elements of personalisation. iContact is also known for its award-winning customer service and technical support.Their internal tools allow users to easily track campaigns and determine the most effective methods.
Key features include:
  • High-Volume Sending
  • Building and Personalising Emails
  • Sending Outbound Emails
  • Manage Email Deliverability


Do I Need an Email Marketing Software For My Company?

Email marketing software can be crucial for helping companies or any size or sector engage customers. Be it especially-designed email campaigns, client loyalty emails or newsletters, these platforms help companies share a personal message whilst cutting out the time-consuming aspects of large-scale databases. This type of software helps companies automise their processes so that they can reach larger audiences.

The correct email marketing software will also help companies manage their email lists, create target segments and automatise unsubscribe and subscribe – all of which can help a company maximise their sales. Companies can compile potential leads and action emails at the most effective moment.

Regardless of the size of the company, the size of the client base, or the industry, email marketing software can help nurture existing client relationships, generate and track new leads and send promotional emails to a large contact base.

Brand Identity 

The correct emails can be crucial in establishing a company’s branding image and making sure that all marketing actions are aligned with company values. Templates can adhere to specific style guidelines meaning that every message sent out is homogenous which establishes continuity.

Customer Loyalty

Keeping track of client database is crucial for establishing and maintaining a meaningful digital connection with clients. This could be in the form of newsletters, such as company updates. Many platforms also allow you analytics about the campaign so that you can see what works better and guide future strategies.

Market Segmentation

Email marketing software allows companies to segment their customers into lists so that they can target customers at different stages of the sales funnel with tailor-made messages. Tailoring content specifically for different stages of the market allows better open and click rates, ultimately increasing sales and revenue.


For many companies, it is the simplification process offered by email marketing software that can be a lifesaver. Cutting out the time-consuming elements of sending emails can maximise company efficiency and productivity, allowing them to send thousands of emails automatically.


How Much Does Email Marketing Software Cost?

The exact cost of email marketing software will vary from platform to platform. The majority of services offer pricing tiers based on the number of contacts in the database or the number of emails you are planning to send. Additionally, some platforms offer specific add-ons which incur an additional cost.

For the most basic plans, these can work out to be very cheap. Some platforms even offer free services which encompass a certain amount of emails per month.


Are The Email Marketing Free Trials Available?

The majority of email marketing services offer free trials enabling companies to try before they buy. These include Mailchimp, Constant Contact and Sendinblue, amongst others.


What to Consider When Buying an Email Marketing Solution?

When choosing an email marketing solution, you should think about your company’s sales and marketing needs. In a situation of weighing up one platform against another, there are a few factors to consider:

  • Budget – email marketing is typically a very cost-effective service, especially if you are sending fewer emails to fewer contacts, but it is worth exploring the options available
  • User-friendliness – choose a platform that is easy to operate and designed with the user in mind. The idea of having an email marketing solution is to make processes as easy as possible
  • Customer support – it is always worth choosing a platform that prides itself on its customer support services so that you know, should you need it, support will be on hand