Best Enterprise Feedback Management Software

What is Enterprise Feedback Management Software?


Enterprise feedback management (EFM) software enables companies to manage data and feedback from their customers in one location. EFM software transforms feedback from customers (such as survey responses) into actionable information. This allows for the distribution of said information throughout a business. Companies can use EFM systems to: gather information/data on customers, employees, and market research.

Some EFM software can have a significant overlap with survey software and experience management software, the three categories are actually mutually exclusive, existing as stand alone software. For example, survey software are less specific to businesses than EFM software, with EFM products providing relevant features like net promoter score (NPS) calculation and integrations with CRM software. Products in the experience management category build on the core ideas and functionality of EFM software.


For a product to be included in the Enterprise Feedback Management category, it must:

  • Assign different permissions to each employee/department, allowing them to access specific customer information
  • Enable organisations to request feedback from customers or stakeholders
  • Facilitate the distribution of analysis and data
  • Provide all the features of a survey solution software
  • Trigger alerts from collected feedback that can be sent to users as regular feedback.


Compare Top 5 Enterprise Feedback Management Software:


TechRound has compiled a list of the top 5 EFM software that is available for your business in 2021.


1. Outgrow




Outgrow enables you to more easily acquire, qualify, and engage leads by simplifying how you build assessments, quizzes, forms/surveys, and polls. Starting at $14 per month (billed annually), Outgrow has over 1000 pre-made content pieces that can be changed to suit your brand and have your own interactive content ready to be published.



2. HubSpot Service Hub


hubspot service hub


Starting at no cost, HubSpot Service Hub collates your customer service channels and data together into one place. HubSpot facilitates the scaling of your company and has all the tools you’ll need to grow better.


3. Podium




Podium helps to redefine the way in which consumers interact with local brands and businesses. The software enables collection of reviews on the most important sites, and the gathering of feedback from customers after an experience with your business. Podium powers the most important conversations for your business.


4. Nicereply




Nicereply is a customer satisfaction survey tool that was built for support teams. Starting at $39 per month for up to 3 agents, Nicereply facilitates the support teams at brands such as Hubspot, Microsoft Buffer, and Lenovo. Nicereply integrates with a range of solutions such as Zendesk, Liveagent, Freshdesk, Front, and Aircall.


5. UserTesting




UserTesting is an on-demand human insight platform which allows companies to gain a first-person understanding of how their target audience behaves.


Why Does My Business Need Enterprise Feedback Management Software?


EFM software provides your business with: additional insight about customer behaviour and expectations, increased customer loyalty, quick notification of negative feedback, use of different channels to gather feedback from your customer base, and visualisation of data that analyses which strategies are most effective.


How Much Does Enterprise Feedback Management Software Cost?


As with all types of software, EFM products vary in price quite considerably. As mentioned in our top 5 list, HubSpot offers a no-cost version of its software, whereas Nicereply starts at $39 per month for 3 agents.


Can I Get a Free Trial of Enterprise Feedback Management Software?


Some EFM software companies offer users a free-trail of their paid services to help you decide if the software is the right fit your company.