Diversifying a business is one of the best ways of reaching new clients and remaining relevant as the market changes. Yet, there are some pitfalls to avoid along the way and by looking at how online bingo has grown we can see how the leaders in this industry have managed to diversify sensibly.
Make the New Games Attractive to People Who Love Bingo
When searching for bingo online games, a fan of the game might expect to see 75-ball and 90-ball games. However, they’ll also find games based on franchises like Deal or No Deal and Age of the Gods. In addition, many slot games and Slingo titles mean that visitors can choose from a number of different ways of playing.
So, what do all of these games have in common and what are the differences between them? The first key point is that they’re all likely to appeal to people looking for simple games of chance. While the original, basic bingo gameplay has been supplemented with new features, and in some cases replaced by something else, anyone looking for bingo is probably going to be attracted to these games.
This can also be seen in how we find related games, such as slots and bingo versions of the same brands or themes. It’s worth bearing in mind the different situations players might be in too, which is why the likes of free bingo games, jackpot prizes and other special prizes are all offered.
Make It Easy to Find the Games
Having a site filled with hundreds of versions of bingo and other gambling games is a good way of diversifying, but this creates the risk of making the site difficult to navigate. It’s been suggested that users take less than a second to decide whether they like a site or not, and a messy site where the games aren’t immediately clear would certainly drive people away.
The main solution used on gambling sites is to put the games into categories, with the most immediately appealing or latest trending games clearly visible upon entering the site. Bingo games are fitted into special rooms too, meaning that a new player just has to enter a room whose name appeals to them, and there they’ll find similar games played throughout the day.
What Can Entrepreneurs Learn from This?
The online bingo industry has been around since the turn of the century, and as it’s matured the ideas covered above have been introduced to help it to grow. While these solutions are specific to the bingo sector, they also give us an insight into how entrepreneurs in other industries can help to diversify their businesses, by combining it with classic advice on the subject.
Starting by looking at the type of person who is likely to visit the site, we find that by considering their tastes and personality, we can go further and think about what else they might be interested in, apart from the main product or service on display.
Diversifying sensibly is possible, as we’ve seen with this example of bingo sites. However, it requires investigative work and it can take time for the results to be seen and the initial thoughts on the subjects to be shaped into a coherent plan for the future.
