If we compare how they made bets in the 80s of the last century and how they do it today, we will see a considerable gap. If earlier, to place a bet, you had to go to the nearest bookmaker, stand in line and put a chance there, today you can do it from your smartphone. The Internet has completely changed our world and this industry even more so. Due to the increased number of customers, modern UK betting sites can suggest the best offers and develop at a tremendous speed, expanding the number of sports games and competitions.
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How did bookmakers move to your smartphone?
Previously, there were bookmakers in every city. Fans of different clubs came here not only to place bets but also to chat, discuss competitions, and have a good time. But, today, not everyone has the opportunity to find time to visit their favourite bookmaker, and such discussions often end in disputes or even fights. And if you won, you had to go to the office, where you were told that there was no amount of money necessary for payments.
In the early 2000s, when the Internet appeared in every home, bookmakers began to increasingly create their websites, where they started accepting bets through various payment systems. It allowed them to significantly expand their audience, reduce the cost of maintaining offices and improve the level of service (no more queues, delays in payments, and other inconveniences).
Over time, most bookmakers began to create mobile applications. Now the process of placing bets has become straightforward: no matter where you are or what time of the day the gamer wants to get a bet, your favourite bookmaker is always at hand. It is incredibly convenient if you want to bet immediately during the game, for example, on the outcome of the second half.
Each mobile application has its characteristics, but often it has the same functionality as a regular bookmaker site:
- look for data about upcoming matches or races;
- view statistics and expert opinions;
- replenish the deposit;
- place a bet;
- order a payout.
Betting on your favourite sport is now easier than ever.
New types of bets
As we have already said, the increase in the number of players has led to the fact that the industry began to develop at a tremendous speed. In particular, this has led to an increase in the types of bets. If earlier you could bet on who would win the competition, today you can bet on the score the match will end with, what minute the first goal will be scored, who will become the manager of your favourite league, and much more. When you look at the list of bets, you understand what a good fantasy the bookmakers who work today have.
In addition, real-time betting is prevalent today. It allows players to be even more involved in the game, to make assumptions about how the game will end, even if their favourite team loses from the first minutes of the match. If earlier bookmakers stopped accepting bets when the match started, today you can do it even in the game’s last minutes.
Most often, live betting is accepted in football, but we see that it is also starting to be implemented for other sports.
A more comprehensive selection of games
Some bookmakers offer to bet on up to a considerable number of competitions every year. If earlier the most important competitions were football today the choice of games is awe-inspiring. If you are fond of tennis, you can easily find a bookmaker that offers the best odds.
In the 1980s, you had to take a plane ticket to bet on a college basketball game in America, but today you can track competitions worldwide and place bets from the comfort of your room.
In addition, e-sports are gaining extraordinary popularity today. Previously, no one knew about computer game competitions, but today these are huge matches with millions of viewers worldwide and huge prizes. Moreover, bookmakers today compete in offering more competitions in different games. Today, if you are a fan of esports, then you will also be able to bet on par with football fans.
Whatever sport you choose, you can easily find the nearest competition and place a bet on it.
Excellent interaction with fans
Suppose earlier fans could only make predictions today based on personal experience and intuition. In that case, more and more resources provide detailed analytics of upcoming matches, statistics, expert reviews, and much more. With such data, players can more soberly assess the game’s outcome.
In addition, with betting becoming more popular, more fans became even more involved in the game. If they waited for the match earlier with the thought of having a good time at the stadium or the sports bar watching TV, today they have a real chance to make money on their favourite hobby. For example, in the United States, the number of avid fans who do not miss a single match has increased dramatically after the issuance of decrees that remove some restrictions on sports betting. And there are many such examples.
The advent of the Internet and other technologies has led to the fact that the world of sports betting has become more exciting and diverse. Today, you can bet on almost any sport in your car or bedroom. You will receive high odds, a lot of analytics, and excellent bonuses.