The Top 10 Flower Subscription Services


Flowers are one of the most iconic romantic gifts, red roses and colourful bouquets being the go-to declaration of love.

However, as time has gone by, innovative startups and online florists have emerged to revamp flower giving; adding unique takes on this time-honoured tradition with letterbox flowers and subscription services to offer a gift that truly keeps on giving.

With this in mind, and with Valentine’s Day just around the corner – a customary flower-giving day – we thought we’d list the top flower subscription services to explore.


Our Top 10 Flower Subscription Services:


  • Freddie’s Flowers – £25 with free delivery
  • Arena Flowers – £20 per delivery
  • FLOWERBX – Tulip Subscription (£40 per delivery), Classic Subscription (£45 per delivery), Rose Subscription (£60 per delivery) & Premium Subscription (£80 per delivery)
  • Serenata Flowers – Happiness Subscription (£26.99 per delivery), Delight Subscription (£29.99 per delivery) & Euphoria Subscription (£39.99 per delivery)
  • Vela Flowers – £25 per delivery
  • Appleyard London – All subscriptions start from £22 per delivery
  • Blossoming Gifts – From £22 per month
  • Flying Flowers – 3-Month Subscription (from £60), 6-Month Subscription (from £115), 12-Month Subscription (from £225)
  • FlowerBe – £48.95
  • Bunches – Simply Bunches (£20 per month), Hand Tied (£25 per month), Luxe Hand Tied (£30 per month) & Letterbox (£26 per month)


Freddie’s Flowers




Cost: £25 with free delivery – your first two boxes come to £12.50 each.

Freddie’s Flowers is a weekly flower subscription service, delivering fresh flowers to mainland areas across the UK. Boxes are delivered by bicycle or van, and left in a safe place if the recipient isn’t at home.

In each weekly box is included the best seasonal flowers, chosen by Freddie, that can be arranged at home into a beautiful bouquet. These also come with Freddie’s Flower Food, sealed in a compostable sachet. The flowers are also cut to order, so they’ll arrive to recipients super fresh.

Also included in the box is an arrangement guide, and information on the flowers you get for that week, meaning recipients can improve on both their arrangement skills and their flower knowledge.


Arena Flowers




Cost: £20 per delivery.

Arena Flowers offers subscriptions services delivered straight to recipient’s doors, with weekly, fortnightly or monthly deliveries available.

In each subscription box, Arena Flowers will send two types of fresh, stunning seasonal stems, alongside some greenery to compliment them and create a beautiful bouquet.

Arena Flowers subscription services are flexible, meaning recipients can change the frequency of deliveries, or take a break from their plan altogether at any time.

For every subscription box of flowers recipients get, Arena Flowers will also donate £1 to Women’s Aid, helping women and children to live free from domestic abuse.






Cost: Tulip Subscription (£40 per delivery), Classic Subscription (£45 per delivery), Rose Subscription (£60 per delivery) & Premium Subscription (£80 per delivery).

Created to “celebrate the beauty of the season’s best flower varieties” FLOWERBX offers four different flower subscription plans for people to choose from – Classic, Premium, Rose or Tulip. In these plans, FLOWERBX will source fresh seasonal blooms directly from growers, ensuring recipients get high-quality, fresh flowers.

Complimentary delivery is included with each of the subscription plans, as well as a signature FLOWERBX vase with the first delivery.

Once you’ve chosen your plan and the duration you’d like it to be, FLOWERBX will then start deliveries to the chosen address – making the perfect gift for birthdays, Valentine’s Day or just a treat for yourself!


Serenata Flowers




Cost: Happiness Subscription (£26.99 per delivery), Delight Subscription (£29.99 per delivery) & Euphoria Subscription (£39.99 per delivery).

On a mission to “capture and convey the moments of joy, surprise and delight that sending and receiving flowers uniquely create” Serenata Flowers offer a brilliant range of subscription flower plans – these being the “Happiness Subscription”, the “Delight Subscription” and the “Euphoria Subscription”.

All recipients have to do is select their preferred flower subscription plan, their details and delivery date, and wait for Serenata Flowers to deliver! Plans can be altered or cancelled at any time, with the option to change the delivery address, and even add a greeting card message.

Recipients will receive a free vase with their first delivery, the blooms arriving in Serenata Flowers’ signature packaging, along with flower food, a greeting card and instructions on how to care for the flowers.






Cost: £25 per delivery.

Vela is a small, independent flower company based in North Yorkshire. Vela offers boxes of seasonal flowers, delivered straight to your door.

The company offer subscription services, recipients able to choose how frequently they’d like blooms to be delivered – either weekly, fortnightly or monthly.

The Vela bouquets are hand-selected each week, with each fresh, seasonal selection packaged carefully into a box that fits through the letterbox – meaning you don’t have to be in for Vela to deliver your flowers.

Each week, Vela creates unique and unusual combinations for their bouquets, meaning no two subscription boxes will be alike. The packaging for subscription boxes is also recyclable and packed to order, minimising waste.


Appleyard London




Cost: All subscriptions start from £22 per delivery.

Appleyard London offer four different flower subscriptions for customers to choose from, including the “Seasonal Subscription”, the “Home Subscription”, “Romance Subscription” and the “Birthday Gift Subscription”. Each with their own unique styles and offering, and perfectly in keeping with the selected subscription’s theme.

Once you’ve chosen the subscription plan, how many months you’d like it for, and where you’d like them sent, Appleyard London will then begin delivering bouquets in their stylish packaging, the flowers placed in a hydration box to keep them fresh.

Deliveries can be skipped any time, with the option to preview selected bouquet collections.


Blossoming Gifts




Cost: From £22 per month.

Blossoming Gifts offers seasonal gift subscriptions with a 7 day freshness guarantee. In this subscription, recipients will get a stunning  bouquet of fresh seasonal flowers, complete with free flower food, a free gift card and message, and nationwide delivery.

Customers can choose subscription periods of 3 months, 6 months, 12 months, or have the option to keep their plan ongoing. The ongoing subscription plan can be cancelled at any time. You can then set your preferred delivery date for the first subscription box, having the option to skip a delivery if needed.

Flying Flowers




Cost: 3-Month Subscription (from £60), 6-Month Subscription (from £115), 12-Month Subscription (from £225).

Flying Flowers have released a new Valentine’s Day subscription service, with 3 month, 6 month and 12 month plans available.

In addition to their Valentine’s Day plans, Flying Flowers also offers their standard flower subscription service, with the same 3 month, 6 month and 12 month plans available. Through this plan, recipients will get fresh, seasonal flowers arranged in bouquets that have been specially designed.

Free delivery is also included with these subscription plans, packaged to fit through your letterbox – so you won’t have to wait around for the postman! This also makes them perfect for surprising loved ones on occasions, or just because.






Cost: £48.95.

Family business FlowerBe offers a stunning seasonal flower 3 month subscription service, recipients treated to a selection of the company’s favourite seasonal blooms, and the option to add a handwritten gift note.

FlowerBe’s subscription service works fantastically as a gift for a loved one, celebrating an occasion with a friend, or as something nice for yourself, with unusual, unique flower combinations delivered straight to recipient’s doors.






Cost: Simply Bunches (£20 per month), Hand Tied (£25 per month), Luxe Hand Tied (£30 per month) & Letterbox (£26 per month).

Bunches offers flower subscription packages tailored to customer’s personal preferences. When opting for a subscription, Bunches will first ask how much you are willing to spend each month – Simply Bunches of 10-12 stems costing £20 per month, Hand Tied 14-16 stems costing £25 per month, Luxe Hand Tied 18-20 stems costing £30 per month, and Letterbox 16-18 stems costing £26 per month.

You’ll then be asked how long you’d like the subscription to last, with 3 month, 6 month and 12 month options available, and also what date you’d like the subscription plan to begin.

Each box will come with a hand selected seasonal bouquet of stunning flowers, with recyclable, plastic-free packaging.