Have you ever heard of native advertising? If the answer is no, it’s high time that wrong was rectified immediately. That’s because this innovative form of marketing is a great way to grab the attention of the consumer and ensure your brand is seen and heard by as many people as possible.
The Problem With Traditional Advertising
In the modern world, advertising is so ubiquitous that it has become overwhelming. The average person is exposed to hundreds of ads on a daily basis, which means that most people have become adept at filtering them out. Indeed, there were 763.5 million users of adblocking technology worldwide in 2019, while the figures are even more stark for other mediums. 86% of TV viewers skip through commercial breaks and 65% of people bypass online video ads on streaming platforms.
What this means is that savvy companies today must find a way around the issue. How can you disguise your marketing efforts so that they’re not immediately blocked, brushed off or skipped over? With native ads, of course.
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What Are Native Ads?
Simply put, native ads are pieces of promotional content that have been specifically designed to adapt to the layout of the website upon which they appear. By mirroring the font, format and function of the surrounding content, they encourage site users to read every word for fear of missing out on something that is important to the context of the article, blog or other written document they are currently reading.
In this way, native ads are much more successful in actually accessing the markets that they are aimed at. The use of sophisticated technological tools, artificial intelligence and Big Data allows business owners to place such ads on websites where they are more likely to elicit a positive response, as well, ensuring a more targeted and effective approach.
How To Use Native Ads to Your Advantage
The best way to make use of native ads in your digital marketing campaign is to leverage the services of one or more native ads platforms, who are specialists in getting the best results. Not only are they adept at tailoring the appearance of an ad to a given website, but they also have built up the requisite network of respected clients which will deliver the most value for your strategy.
This helps protect your brand’s integrity and enhance trust between you and the consumer, all the while getting your name out there to more and more people. While splashing out on third-party services might sound like an extravagance for smaller companies who are only just finding their feet, neglecting your marketing efforts could cost you a significant amount of business further down the road. That’s why it makes sense to invest in your future and employ a native ads platform who know what they are doing, right from the get-go.
As a means of ensuring your brand is seen, heard and recognized by as many people as possible, native ads are worth their weight in gold. Bring them into your business strategy and watch the customers roll in.