True is Europe’s only retail and consumer sector specialist which operates across the entire investment vertical.

Where: Francis House 11 Francis Street, London, SW1P 1DE

What: Incubator


True currently has funds under management of £200m and invests in retail and consumer sector business models which represent the future of the industry.

True has a booming network which helps to maintain reciprocal advantage, bringing together the private equity companies, start ups, investors and leading industry partners to add value, both strategically and operationally, across the consumer and retail spectrum.

True will accept applications for funding from start ups on an ongoing basis and invests up to £500,000 in an early-stage, globally ambitious companies seeking some specialist help and a partner.

There is also an Innvoator’s Club for businesses who are going to be looking for access to True’s retail and consumer sector specialist network but are early on in their journey and are not at the investment state yet or are also not looking to supplement current cash investment.

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