16. Hooray Insurance

charlie cousins

Company: Hooray Health & Protection

Founder(s): Charlie Cousins

Website: https://hoorayinsurance.co.uk/

Description: Get Indemnity™ the first InsurTech brokerage in the UK




Hooray Health & Protection was founded by Charlie Cousins in 2019 after seeing a gap in the market for a digitally-driven health and protection insurance broker aimed at small businesses.

While most brokers focus on big businesses with large budgets, Hooray Health & Protection is dedicated to helping the small businesses and start-ups which are too often underserved. Understanding that health insurance often makes up just one part of a company’s employee benefits provision, the company also advises and negotiates on a broader range of benefits. This simplifies the process for clients, giving them a single destination to address their employee benefits needs.

A key part of the company’s strategy has been to break down the mystery and confusion surrounding insurance. This is reflected across its websites, within its dedicated Knowledge Hub and through the one-to-one advice it offers existing and prospective clients whether via WebEx or its chatbot feature.

The global pandemic forced the company to accelerate and pivot its digital strategy. The result has seen:

• Website traffic increase of 350% between April 2020 and 2021
• The number of policies sold by Hooray increased by 182% between 2019/2020 and 2020/2021
• Significant new clients boarded

The company plans to continue its digital strategy which includes further driving online visibility through SEO, growing brand awareness and maximising its potential to reach new customers through providing the latest guidance and industry research in the most accessible way.