5. Waggel

Company: Waggel

Founder(s): Andrew Leal and Ross Fretten

Website: https://www.waggel.co.uk/

Description: Pet insurance with monthly fees that give you added benefits including a rewards program, free consultations and video calls with vets





Waggel was founded in 2018 in response to the founders finding that pet insurance in the UK ‘just wasn’t working.’

The duo, Andrew Leal and Ross Fretten, launched Waggel, a monthly pet insurance policy that comes with extra rewards and benefits.

“We wanted to do things differently,” Fretten told TechRound.  “We wanted to ensure customers received not just a simple, affordable and lifelong policy, but also got continuous value for their monthly fee through additional benefits. At Waggel, we provide a rewards program with exclusive benefits on hand-picked products, services, and experiences. We also offer free consultations with a dog behaviour specialist, a nutritionist, free video calls with vets – as well as monthly discounts on products and dog dentists.”

Fretten, a former contest on the BBC The Apprentice met his co-founder Andrew whilst working on Kibble, a dog training and fitness app tracker.

“Neither of us, had any past insurance experience, but what we did have was a shared love for our pets, and a belief that the pet insurance world could be changed for the better, and so we changed it.

As pet owners ourselves, Andrew and I know that great happiness can be found in the unconditional love that forms the relationship between pets and people. Nothing should stand in the way of this, even though pet ownership can be stressful.

This led us to create a simple, enjoyable pet insurance product that reassures a new generation of pet owners and helps build their confidence to empower them to live life with pets worry-free.

Waggel’s purpose as a company is to ensure that nothing stands in the way of the joy a pet brings. We want to make pet owners lives easier and infinitely enjoyable – that is why you can get a quote within 30 seconds that explains in simple language what you’re getting for your money.”

Waggel has grown by 734% in the last year and continues to go the extra mile to provide the best pet insurtech experience around. Looking forward, the duo plan to continue to deliver on our promise of making insurance really simple and transparent, building up more trust in the general insurance category.