Wrike is the most powerful work management platform on the market, built on more than 15 years of technical expertise and rich customer data. Wrike stands out in three key areas – intuitiveness, versatility, and scalability. If we dive a bit deeper into these areas, we offer an intuitive user experience that makes it effortless for teams to start work and succeed together quickly.
Inherently, with the success of that initial implementation, our customers usually start to add more workflows, teams, and departments, and this is where our versatility helps.
Our customers can configure their spaces in a way that uniquely fits their teams. As they continue to add teams to the platform, scalability becomes important, and we have accounts that have successfully grown 10,000x in users and usage over time and keep growing with us.
How did you come up with the idea for the company?
At the time, I was accountable for the success of several projects. We liked to move fast and agile, so it was hard to keep track of everything. On top of it, we were spread across several cities, which didn’t make it easier for me to coordinate things. Spreadsheets, emails, various other apps, and systems made work chaotic and too complex. I wanted everything in one place so my team could focus on the most impactful work.
While project management software could alleviate some of these problems created by other solutions, it was missing the collaboration piece, and wasn’t easy enough to use. I saw a clear need for the product that would help bring teams together, so they could plan their work, collaborate on it, and get full visibility and reporting capabilities around it.
We built that and spent years perfecting and scaling it, so it would be easy to use no matter how many workflows or projects are in it.
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How has the company evolved in the last few years?
From the beginning, our mission has been to help people do the best work of their life. This focus has become even sharper in recent years as work complexities increased because of accelerated Digital Transformations and hybrid work. Recent research found that leaders only have visibility into 45% of the work taking place across various apps and systems.
Businesses need a single source of truth that allows them to collaborate, prioritise and automate their most impactful work. We have been evolving our platform so organisations can tackle these new challenges. In the past year alone, we have released more than 200 product updates and features.
What can we hope to see from Wrike in the future?
As we continue to grow and build the platform, we continue to focus on three pillars for our product – versatility, scalability, and ease of use. We’ve introduced new capabilities this year that deliver against all of these, including Custom Item Types, which allows users to create their own work item types, tailored to their team’s specific requirements.
The next step is to take these capabilities and, together with our customers and partners, create ready-to-use templates for hundreds of real-life workflows spanning every department in the organisation. We have also invested a lot in AI technologies and continue to innovate in that area.
This spans everything from natural language processing to automatic risk detection to identifying and automating routine work, all so that our customers can focus on what matters most for them.