A Chat With Augustin Prot, CEO and Co-Founder at Web Translation App: Weglot

Weglot is a no-code website localisation software that allows you to instantly launch a multilingual website. It both translates and displays the content of your website, removing the pain and need of having to manage multiple websites for multiple markets.

Weglot can manage the translation of websites in a matter of minutes and hours, not days or months. We use a first layer of machine translation for speed and automation, but our users also have access to a number of Weglot’s post-editing features to control the quality of  translations – as we know machines can’t get it right all of the time!
Weglot (WordPress Multilingual Translation Plugin)

How did you come up with the idea for the company?

The idea behind the company is actually more of my CTO and Co-founder, Remy Berda’s story, but it is all about overcoming specific challenges with technology.

Remy founded a company before Weglot and was the CTO in charge of all the technical aspects  – web development, web app, mobile app etc. Whenever he faced a challenge, he was always able to find technology that solved it, such as SendGrid for email communications or Stripe for payments.

But when it came to website localization, a time-consuming and complicated task, he just couldn’t understand why there wasn’t a single tool on the market that could build optimised, multilingual websites easily and have them up and running in a matter of days.

And that’s really how the idea came out. Weglot was built out of frustration and pain-points we experienced when trying to translate a website and we just said “Okay, we need to build a product that does that.” The rest is history, as they say!


How has the company evolved during the pandemic?

The lockdown had a huge impact on businesses going online, and more businesses online meant more companies wanted to add multilingual capabilities. 2020 was actually a great year financially for Weglot, but we are fully aware that Weglot is one of the few fortunate businesses that could carry on during such a difficult time, so we also wanted to do more to give back.

In March 2020, we offered free website translation to those providing vital information about Covid-19, such as Cardmedic which provides digital flashcards to help Covid-19 patients understand staff.

As a business, we’ve had to adapt and transform entirely to become fully remote. This has come with its own challenges, but with change comes growth and we look forward to developing further in the future – and being able to see each other face-to-face again!

What can we hope to see from Weglot in the future?

In 2019, Weglot reached the milestone of translating 1 billion webpages. In 2020, we reached 3 billion web pages, and are growing fast. Also in 2020, in no small part due to the pandemic and retailers setting up shop online, we were very fortunate to have our biggest months to date, doubling our users and reaching 500k+ monthly recurring revenue.

In 2021, we will continue to grow and support business owners as many more realise the importance of growing their online channels and catering to audiences across the globe.