A Chat with Batuala Alexander, Founder and CEO at InZone Agency

Batuala Alexander, Founder and CEO of InZone Agency

InZone Agency is a consumer insight-led creative agency that specialises in youth culture. We work with brands such as Nike, Foot Locker, Urban Outfitters and Jordan to help connect them closer to their consumer and build impactful, purpose driven work.

Consumer insights is the core of what we do, but we also undertake brand strategy work, marketing strategy, content creation, events, product development and more. We are a London based agency, but the work we do is across the whole of EMEA.

How did you come up with the idea for the company?

Our strength is in our people. Our team are always connected, authentic and youthful. The key value proposition is an authentic connection to the consumer while understanding corporate dynamics and a brand’s needs.

We understand that there’s sometimes a disconnect between these two worlds, so our strength is to be able to authentically live in both.


How has the company evolved over the last couple of years?

We started off solely as a consumer insights agency, and this was intentional. We always wanted to be a brand that was consumer insights led, and then built on top of that, rather than the other way around.

Consumer insights are the foundation of all our clients’ work, so we felt it was important to keep that at the core of what we do. But now we have the opportunity to take on other exciting work and expand our brand to become an all-round creative agency.

What can we hope to see from InZone Agency in the future?

The work we are extremely proud of has actually already started. Last year we founded a not-for-profit organisation that supports and empowers underserved young creatives called Creators House and a few months ago, opened a multi-purpose studio in North West London for underserved and underrepresented young creatives.

The studio, which is completely free for 18-25 year olds, is located in Kentish Town and offers mentoring, therapy, studio time and educational workshops and learning programs. It also creates a hub where young people can collaborate and feel part of a like-minded community. As an agency that specialises in youth culture, InZone felt it had a duty to give back to the community and help empower the next generation.

Our long-term goal is to continue to grow Creators House to have as much impact in the community as possible.

But outside of that, we will continue working with brands to help push purposeful and impact driven work that will have a lasting legacy within the community.