A Chat with Elie Rubin, CEO at Business Communication Platform: Squaretalk

As a company, we’ve recently achieved a significant milestone with the rebrand of the business from Deskforce to Squaretalk – a name that reflects the maturing of the company better encapsulates our long-term vision and mission to simplify and enhance how businesses communicate with their customers.

We work across every channel, providing voice, text, chat, and messaging solutions through our cloud communication tools. Over and above these solutions, we offer integration capabilities – we like to call it our intelligent glue – that enable our clients to interconnect their business communication systems, which ultimately elevates the user experience, drives customer loyalty and scale operations, while also improving operational systems for remote workforces. This is particularly relevant in current times as remote working is rapidly growing.

At present we have over 200 companies deployed with Squaretalk globally, thousands are using our services every day around the world – this is a testament of our scale. While we’re headquartered in Israel and with a hub in Bulgaria, we’re looking to expand into new geographies.
Squaretalk | Flexibility that Powers Communication

How did you come up with the idea for the company?

When we first started, our focus was to provide a service that would enable our clients with an international footprint to handle customer calls at a local level. We soon realized there was a gap in the market as there was not a solution available to connect BPOs and companies to remote customer services agents.

From the outset, it was clear to us that the flexibility and connectivity required in the future of brand communications would need to be based in the cloud, which has enabled us to quickly expand, improve our technology and adapt to the ever-changing needs of businesses.

The same can also be said for the ‘work from home’ model. Before the pandemic, we were already providing solutions for Call Centers (BPOs) to leverage the advantages of a decentralized workforce as the trend for remote working was already picking up pace back then.


How has the company evolved during the pandemic?

Many businesses have struggled over the past 12-14 months due to the pandemic, but we’re lucky to be in a position to say that we grew our revenues by 40% in 2020 and are expected to double up in 2021. COVID-19 has accelerated many digital trends. People are increasingly buying more products and services online, and the lockdowns which have forced shops to temporarily close (and in some cases permanently) have massively impacted businesses, which have had to invest in robust and secure remote connectivity solutions to keep afloat.

Our solutions were already developed and ready to be deployed before the pandemic, so we now have a significant amount of demand to meet.

As people slowly return to work, we will begin to support a hybrid model and look to expand connectivity and big data-related functions to continue providing cutting-edge services to our customers worldwide.

What can we hope to see from Squaretalk in the future?

We’re working on exciting new partnerships which will hopefully come to fruition in the coming months. Cooperation with industry peers to achieve common goals is very common in this industry, and as an intelligent solution that enables connections between other technologies as well as enhancing business to consumer (B2C) communications, these strategic partnerships are crucial for us to achieve our ambitions.

This is one of the main reasons we have built our no-code integration product Lynx – we believe that as we expand the ease and variety of integrations available, we will become the central hub for business app integration and automation.