Adsum is often the very first fintech that companies meet in their corporate life – as new companies are often in a tax reclaim position before they make revenues. We pioneer innovation for tax-based financing, and Adsum is the smart choice for fast-growing businesses.
Our technology identifies the value of the tax credit you’re owed – maximising the amount you can claim, and delivering it to your bank account within 24 hours.
How did you come up with the idea for the company?
It was my co-founder who had this idea first! We met whilst studying and discussed the opportunities that open banking created. The UK is at the forefront of innovation and we figured that with making tax digital we can automate taxes and advance funds upfront – a no brainer for any company.
Ultimately, Adsum was created to make running a successful company easier, and to give companies and the CEO/CFO’s who run it a competitive edge by giving them extra funds which can be invested in growth.
More from Interviews
- A Conversation With Allister Frost, Future-Ready Mindset Author and Speaker, On How AI Panic Is Pushing Brits Into Rushed Career Swaps That Could Prove Costly
- Interview With Yuliya Barabash, Founder Of SBSB Fintech Lawyers On Where Crypto Companies Actually Win in 2026
- A Chat With Avion Gray (CEO) And Samantha Rosenberg (COO), Co-Founders Of Belong On Wealth Building
- Interview With Bert van der Zwan, CEO at Bizzdesign On Enterprise Transformation
- Supporting Sustainability: Didi Gan, Founder And CEO Of N&E Innovations, Zayed Sustainability Prize-Winning Organisation
- Inside The Mind Of Anti Fund Partner Steve Han On Backing The Next Wave Of Disruptive Founders
- A Conversation With Ayoola Samagbeyi, CTO Of 9jaPay, Co-Founder Of Canalis Labs And SportsTech22 2026 Judge
- A Chat With Suzanna Chaplin, Founder And CEO, esbconnect, On The Future Of Acquisition And How Email Is The New Identity Layer
How has the company evolved over the last couple of years?
We’ve outgrown our offices twice! Adsum was founded just as the COVID pandemic was starting, so co-founders Justina Tartilaite (CEO), Benjamin Rodgers (CTO) and Freddie Digby (CCO) ended up working in Justina’s basement and pinning up pictures of Jeff Bezos (who notoriously started Amazon from an unheated garage) in order to keep their spirits high.
What can we hope to see from Adsum in the future?
You’ll see us cementing our position as a category-defining fintech in tax-based financing. We want to make the user-journey even better and offer more products.
