A Chat with Katherine Kostereva, CEO at No-Code Platform To Automate Workflows and CRM: Creatio

Creatio is a global vendor of one platform to automate workflows and CRM with no-code and a maximum degree of freedom. Millions of workflows are launched on our platform daily in 100 countries by thousands of clients. Genuine care for our clients and partners is a defining part of Creatio’s DNA. Creatio offerings include a no-code platform (Studio Creatio), CRM applications (marketing, sales and service), workflows for 20 verticals and marketplace add-ons. Creatio is recognized as a Leader and Strong Performer in multiple Gartner and Forrester reports.

Creatio products receive raving end-user reviews on peer-to-peer portals. Our customers enjoy the freedom to own their automation. Creatio is headquartered in Boston, MA. We have 700 employees in 7 offices and a local presence in 14 countries. Creatio has long-lasting relationships with thousands of customers and partners with 700 GSIs and local integrators worldwide.


What do you think makes this company unique?

Only Creatio delivers a unique combination of these values:

– One platform for workflow automation, CRM and marketplace apps.
– Freedom to own your automation. Freedom is provided through unlimited customization, the ability to build apps without a line of code and a universe of ready-to-use templates and connectors.
– Genuine care is a defining part of Creatio’s DNA. We build sincere and long-lasting relationships with our clients and partners.


How has the company evolved over the last couple of years?

In the past two years Creatio has achieved the record growth. It was accelerated with a $68M minority investment led by Volition Capital in February 2021. The investment came on the heels of an impressive net retention rate and strong revenue growth. In 2021 itself, the company has delivered 8 product releases empowering customers and partners with powerful no-code capabilities.

Creatio was named as a Leader and Strong Performer in multiple Gartner and Forrester reports. We have been included into Gartner Magic Quadrants for Low-Code Application Platforms, Sales Force Automation, B2B Marketing Automation; Forrester Waves for Low-Code Platforms for Business Developers, Core CRM and many more. In the meantime, we have significantly expanded our partner and customer communities in all major regions with the focus on North America, the UK, and Western Europe.

In February 2022 the company has unveiled the new generation of its no-code platform called Creatio 8 Atlas. The Atlas release included a consolidated No-Code Designer, an elevated canvas-style UI designer (Freedom UI Designer), and a composable approach to building enterprise-grade applications. It was presented during a digital show featuring a special set of the Grammy-nominated international DJ Paul van Dyk.

What can we hope to see from Creatio in the future?

Creatio will continue to follow its vision by providing businesses with the freedom to own their automation. We are preparing a lot of eye-opening innovative releases to further enhance our no-code, workflow automation and CRM capabilities. Creatio will continue to expand globally by investing into our team and partner community.

Meanwhile, we are passionate about educating the market on the potential of no-code and will be releasing the No-Code Playbook soon. The Playbook is a hands-on guide that empowers teams to deliver business applications of any complexity by leveraging the no-code approach.

The No-Code Playbook addresses the industry’s most pressing questions on how to organize efficient IT and business collaboration and deliver game-changing results leveraging the full potential of no-code capabilities while staying compliant with rules and regulations.
On October 4th, we are hosting a virtual show featuring a presentation of the No-Code Playbook from its authors, a real-life no-code examples from Virgin Media O2 Business, and inspiring futuristic conversation with Apple Co-Founder Steve Wozniak.