A Chat with Link Walls, VP at Cloud-Based eCommerce Solutions Provider: ChannelAdvisor

Since 2001, ChannelAdvisor has been the industry’s most trusted e-commerce solution, helping global brands and retailers solve their marketplaces, digital marketing, direct-to-consumer, first-party retail, drop ship and fulfilment needs — all in a single, centralised platform.

Our leading technology and e-commerce experts have helped our clients — from leading global brands and retailers to mid-sized businesses and entrepreneurs — grow.
 
 
InternetRetailing - Ecommerce Platform - ChannelAdvisor
 

How did ChannelAdvisor start as a business?

 
ChannelAdvisor was co-founded by Scot Wingo and Aris Buinevicius who saw that as the internet evolved more and more channels would emerge and ultimately be the way that many consumers bought products.

Over the last 20 years that vision emerged with channels such as online marketplaces, social media networks, search engines and many more. While the complexity of the landscape has increased, this original mission of connecting brands and retailers with consumers remains at the heart of everything we do. Since then the business has grown into a global success, culminating in our IPO in 2013.

Our goal is to support companies with their eCommerce operations, to help scale businesses and reach new audiences.
 

 

How has the company evolved during the pandemic?

 
We quickly pivoted to a remote work environment like many other businesses. Fortunately, we saw very little disruption and were able to continue supporting our clients in a very turbulent time. The supply chain crisis caused more disruption as retailers battled with increased volumes and less stock.

Since then we have continued to support them across their eCommerce operations as things return to some version of normal. It truly has been a rollercoaster for many brands and retailers and we’ve been a support throughout as businesses and consumers navigated these issues.
 

What can we hope to see from ChannelAdvisor in the future?

 
As a business our core focus remains on supporting our customers to grow their brands and optimise their ecommerce operations. Social commerce is one area that we really feel presents a huge opportunity for brands. As the technology continues to evolve it will provide retailers and brands the chance to reach new markets, users, and ultimately sell more products.

The expected growth in social commerce over the next 4 years is huge, with analysts predicting it to boom from $3,086.2 million in 2022 to reach $12,877.2 million by 2028. We recently announced new functionality with TikTok, our managed services team has now added support for the platform and its suite of advertising offerings to help our sellers leverage this important marketing channel.

This will allow our customers to access and advertise on the platform presenting huge growth opportunities. We’ve also just launched new Checkout support on Instagram enhancing the shopping experience by making the purchase simple, convenient, and secure.