A Chat with Rajesh Jain, Founder and MD at Global Martech and SaaS Company: Netcore Cloud

Netcore Cloud is a global Martech and SaaS company that helps B2C brands build outstanding digital experiences with a range of products that help in customer acquisition, engagement, and retention.

We are the first and leading AI/ML-powered marketing automation and customer engagement platform offering a detailed view of the consumer base. We offer a global perspective that empowers clients to fully understand marketing trends worldwide and inspires a greater image of what is achievable. Additionally, we empower marketers by harnessing the world’s most innovative technology and helping create a space to help them win. 
IPO bound, Netcore Cloud takes majority stake in Unbxd Inc, invests close  to $100 mn - one of India's largest strategic SaaS investments, to date |  Business Wire

How did you come up with the idea for the company? 

I started Asia’s early dot-com revolution in the mid-1990s by creating IndiaWorld, the country’s first Internet portal. Later, I diversified the business from 1995 to 1999 (till I sold the company to Sify), where I created and managed websites for nearly 200 corporates including the prominent brands in the country.  

Soon after, I noticed that the brands started approaching me to set up a mail server for them to manage all the incoming emails from their websites. While there was Microsoft Exchange available, it was not affordable to purchase the license. That’s when my ‘aha’ moment happened. I created a small team to set up Linux-based mail servers. We used open source to set up mail servers on the enterprise LAN.

The brands started using the services to manage their internal and external communications via email. Additionally, they could create multiple email ids and communicate directly with the people writing in on their website. We gradually separated the internet business and the mail server business (the tech business). Today, this tech business is known as Netcore Cloud.

At Netcore Cloud, we constantly work towards building on our vision of delivering an “Intelligent Customer Experience” for B2C brands across all their digital touchpoints. We are committed to empowering brands worldwide with our AI-powered full-stack solution – encompassing CDP, automation, analytics, personalisation, and product experience.



How has the company evolved over the last couple of years?

Since the last 25 years, Netcore Cloud as a company has gone through multiple pivots and evolutions to become Asia’s largest martech SaaS company. Today we are a team of 900+ employees globally, with an annualised revenue run rate of over $100 million.

We help B2C brands create exceptional digital experiences with various products that help enhance communications, engagement, and retention. For the past 20 years, we have witnessed positive growth and have served over 5,000 clients across 18 countries. Earlier this year, we invested close to $100 million to acquire a majority stake in Unbxd, an AI-based search personalisation company. Netcore Cloud is a proficorn – profitable, private, bootstrapped, and highly valuable. 

What can we hope to see from Netcore Cloud in the future?

Netcore’s focus is to solve the AdWaste problem for brands – marketing money being wasted in new customer acquisition because of wrong acquisition and reacquisition. Marketers need to build hotlines to their existing customers – powered via push channels like Email, SMS, push notifications and WhatsApp. Also, marketers can build deeper relationships with their existing properties (websites and apps). Netcore enables both via its Martech 2.0, Velvet Rope Marketing, Email 2.0 and Loyalty 2.0 solutions. 

Our dominance in the AI-powered customer engagement and personalisation space over the last two decades uniquely positions us to capture a larger market share. We have robust plans to increase our revenues from international markets across North America, South America, & Europe to 30-40% by 2025, through strategic partnerships and acquisitions. We are also expanding to other regions including ANZ, the Middle East, and the African continent.

We are helping businesses engage better with their customers to ensure retention and growth. We plan to double our workforce, fuel our expansion plans, and establish a strong foothold in the developed markets. Additionally, we are planning to file for an IPO in the near future.