Atly is a mapping platform that uses user-generated content to discover the best places to go and things to do. Atly leverages social media-like knowledge sharing to aggregate unique, and hard to find locations for everyone.
In Atly, users create groups for like-minded people about the places and things they love, allowing every searcher to trust in the integrity, quality, and specificity of each recommendation.
How did you come up with the idea for the company?
Aviad Coppenhagen (CTO), and Joshua Kaufman (Product), and I created Atly because we recognised the massive gap in how people discover new destinations and activities. People are increasingly flocking to social media for recommendations that feel personally curated for them and their interests, but platforms like TikTok and Facebook weren’t purpose-built for discovering places; they were built for consuming content.
The results are targeted at the lowest common denominator, impersonal and surface-level without the ability to filter for unique needs, and frequently out-of-date or missing information. Users pay the price of wasted time and effort, and an inferior experience, and creators and businesses suffer lower ROI because their audience isn’t necessarily intent on immediately visiting the places they discover.
Atly bridges the gap between amazing location content shared on social media with the utilitarian experience of traditional mapping platforms to give users a modernized approach for discovery via personalised content. In the app, map members uncover places that align with their specific interests, surfacing gems of information from like-minded group members without the need to dig through old posts and buried information.
The ongoing, collaborative nature of Atly maps means that the information users find is sure to be up-to-date, keeping users in-the-know and breeding further trust and credibility in the results.
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How has the company evolved over the last couple of years?
Atly has seen significant organic growth over the past few years – beyond what we could have imagined – reflecting the genuine and rising demand for high-fidelity, location-based search results. As our user base has ballooned, we’ve taken note of members’ needs to further optimize the Atly app and have released new features to improve their experience accordingly.
What can we hope to see from Atly in the future?
We will continue to offer a discovery experience that fulfils users’ desire for authenticity and meets their need to find the right fit for their requirements and interests, all based on the wisdom of the crowd. Atly will become a location information platform with the most breadth and depth than anywhere else on the internet, eventually, becoming the go-to source for finding the best places to go and things to do, especially among younger audiences.
We also expect to see a paradigm shift among creators. Creators and influencers who choose to become creators or group managers on Atly will benefit from an additional avenue for connecting with their followers. Especially as social media platforms struggle to provide immediate ROI for creators and businesses, Atly fills this gap, enabling engagement with an audience with uniquely high intent, translating into higher and quicker conversion.