A Chat with Valerie Stark, Board Director & CMO at Gummy Nutrition Company: Novomins


Novomins is a UK nutrition company primarily focusing on gummy vitamins and supplements. It was created out of a desire to shake up the supplement market and address all those half-finished bottles of vitamins that are usually hiding in everyone’s kitchen cupboards.


How did you come up with the idea for the company?

The term “fussy eaters” is typically used in relation to kids because they often refuse to eat what is good for them and thus struggle to meet their nutritional needs independently. However, adults can be just as bad as kids when it comes to nutrition.

Despite the abundance of publicly available literature on nutrition and the plethora of vitamin and supplement brands out there, the prevalence of nutritional deficiencies, digestive problems, and other nutrition-related issues in developed countries is shocking. Fussy eating is something most adults never grow out of. Between our day-to-day stresses and busy schedules, nutrition isn’t something we spend too much time thinking about.

This is why Novomins were created. Novomins are delicious gummy vitamins that you’ll look forward to all day!

Our gummies are produced here in the UK. We use exceptional GMP, FDA, NSF & BRC- certified facilities and our high-quality ingredients are sourced from around the world! We use no artificial colours, flavours, sweeteners, or gelatine and have a strict non-GMO policy.

Novomins gummies were created with not only taste and pleasure in mind; they are backed by the latest research and our amazing team’s expertise. Our team is what makes Novomins truly unique. We are doctors, scientists, and nutritional experts who utilize our knowledge and ethics to provide the best quality products. Every gummy formulation is designed by our very own doctor whose top priority is our customers’ health.


How has the company evolved over the last couple of years?

Since our launch in 2020, we’ve created 24 products – 17 for adults and 7 for children. Several of our gummies are the first of their kind in the UK, and our Women’s Bio-Balance Gummies are unique to the global market. These particular gummies are packed with 550 million friendly bacteria, along with cranberry extract and calcium for intimate and gut health. Since launching Women’s Bio-Balance Gummies in July 2022 we’ve received incredible customer feedback. Several Novomins gummies, including Women’s Bio-Balance, became best-sellers in the UK.

Our products are now also available across the EU. Earlier this year, we expanded into Baltics and launched our full range across all five Chemist Warehouses in the Republic of Ireland.

What can we hope to see from Novomins in the future?

The beginning of 2023 is most definitely going to be big for Novomins. We are expanding our range and international presence. The details of our expansion and new launches will remain confidential. I can say that both the UK and international markets will see several never-before-formulated products that will definitely disrupt the supplement scene.