Interview With Arthur Azizov, Founder Of B2BROKER Group And B2BINPAY On AI Models On Trading Platforms

Arthur, we are seeing AI models like Claude accelerate the development of trading platforms. How should brokers react to this?

The pace of change is truly staggering. Whether we like it or not, AI is rapidly becoming a central element of many markets, including the financial sector. AI models optimise decision cycles and process vast datasets in seconds. Therefore, the industry divide between players embracing these tools and those stuck with legacy approaches is widening fast. 

In these challenging times, we all have to step outside our so-called “comfort zone” beyond simply improving order execution. Above all, now more than ever, we are judged by our readiness and effectiveness in providing in-depth analytics, practical context, and lightning-fast execution of trading signals. If we fail to understand and recognise that AI is our new reality, and if we do not keep pace with these technologies, we risk falling further behind more agile competitors. By the way, like many others, I believe that AI technologies are also effective for reducing labor costs, but only if workforce optimisation is carried out sensibly.
 

You recently announced the full integration of AI into B2TRADER. How does this change the user experience?

 
As we noted in a recent press release regarding the B2TRADER update, the integration we’ve implemented has enabled us to make a significant leap forward; in this sense, it is not just another upgrade with new features designed merely to “stay relevant.” 

The new AI assistant is built directly into the trading interface. I want to clarify that this is not just an external plugin or a trading signal API. This integrated tool allows traders to simultaneously access forecasts, sentiment analysis, and factors influencing signals without leaving the platform. Essentially, we are transforming the trading terminal from a simple interface into an active bridge for making the most informed and tailored trading decisions. This level of analytical depth was once available only to institutional units with dedicated quantitative teams, but now we are making it accessible to everyone.
 

With so many models appearing, how can fintech companies integrate AI responsibly?

It’s a delicate balance. On the one hand, we want to embrace innovation and simply take pride in it, but in the financial sector, reliability is of the utmost importance. 

On the other hand, responsible integration begins with ensuring that AI can provide clear and actionable insights. In our case, this comes down to giving users the confidence that they can trade more effectively regardless of market conditions. In other words, we provide a toolkit that allows users to process a wide range of input factors and signals that were previously difficult, if not impossible, for a trader to handle alone. 
 

B2BROKER is also revising its pricing model. Why is democratisation such a focus for you?

This is an important topic for me, as it embodies an integral part of our vision for the future. We want to ensure that participation in the transformation of the financial sector through artificial intelligence is not limited to a small group of major players. 

Our updated structure deliberately moves away from a rigid, one-size-fits-all pricing policy. Instead, it offers packages that match the actual complexity and stage of development of each client. 
 

What role does adaptive pricing play in the widespread adoption of AI?

I am convinced that adaptive pricing is becoming a key driver of the AI revolution. If costs are too high, only market leaders can afford to innovate. By making cutting-edge AI-based infrastructure affordable, we are reshaping competition.

This approach enables the B2TRADER platform to better adapt to the realities of the global brokerage market. I’d reiterate that when a startup gains access to intellectual resources on par with those of traditional companies, it contributes to the win-win situation where the financial industry becomes far healthier and more innovative at its core.
 

Looking ahead, what is the “next step” for B2BROKER in this AI-driven era?

We believe AI will be the primary factor that defines the next generation of brokers. Our focus will remain on refining these tools and ensuring they stay ahead of market trends. We are not just providing a superior expensive platform. At the end of the day, we are equipping our clients with a tangible competitive advantage, as well as the ability to self-study and stay profitable by cutting unnecessary overheads.