Brian Alessi is the Vice President of Marketing at Everactive, a technology company leading the charge on hyperscale IoT with its revolutionary self-powered, batteryless platform. Overseeing the company’s go-to-market initiatives, he is responsible for product management, messaging & positioning, pricing & promotion, sales enablement, and overall brand management.
What do you think makes Everactive unique in a crowded field of IoT sensors?
Everactive’s core advantage in batteryless systems ultimately translates into an ability to deliver the highest return on IoT investments. The company’s core technology advances in batteryless systems and low-power wireless networks allow it to deliver IoT solutions that offer the lowest total cost of ownership, easiest to scale, and richest data sets.
Fundamentally, batteryless systems allow users to deploy sensors at a scale simply not possible with battery-powered or wired sensors because self-powered systems require very little–if any–maintenance overhead. With a lower cost to get started and maintain, that means that customers can realise truly sustainable digital transformation, capturing all of the IoT benefits long hoped for–improved operational efficiency, reduced costs, enhanced safety, and lower GHG emissions–at a much larger scale than competing solutions.
More from Interviews
- A Chat With Oluwasesan Kayode Yackson, Co-Founder And COO at ProtonLabs Technology Inc. Ltd. and TechRound SaaS66 2026 Judge
- A Chat With Abiel Ghezae, Founder And CEO Of Ahlan, On Building The Operating System For Global Mobility
- A Chat With Cathie Hall, Chief Customer And Product Officer At IFS, On How AI Can Preserve Institutional Knowledge
- A Chat With Dr Kayode Adedapo Kolawole, Sales Director At Nagode Industries And SaaS 66 Judge
- A Chat With Dearbhail Ormond, Founder Of frendo, On Building Free Support For Endometriosis
- A Conversation With Semrush On AI Search, Brand Visibility And Spotlight 2026
- A Chat With Ollie Whiting, CEO Of La Fosse, On The Human Side Of Digital Change
- A Chat With Chris Kincade, Founder Of Starling Memory Works, On Why Your AI Doesn’t Know Your Business
How has the company evolved over the last couple of years?
Initially, Everactive built out the first “full-stack” products or applications leveraging its core batteryless platform. That platform consists of the company’s proprietary semiconductor and wireless networking technologies that allow it to deliver continuous streams of data using extremely low levels of harvested energy. The extreme low power and energy efficiency of Everactive’s circuit allow its completely battery-free devices to continuously and indefinitely sustain themselves from dim light or small temperature gradients.
To demonstrate the possibilities of such a platform, Everactive developed industrial monitoring solutions targeted at specific assets. We found it very important to tackle discrete use cases where we could demonstrate a quantifiable ROI to our customers. With sensing solutions targeted at steam systems and rotating machinery, we’ve been able to capture significant energy cost, downtime avoidance, and GHG reductions for our customers.
Excitingly, the company has begun to “open up” the core data acquisition & management platform to enterprise developers so that others can build innovative batteryless IoT applications. This platform approach means many more sophisticated developers will be able to leverage the batteryless building blocks, which, in turn, means an explosion of game-changing products.
What can we hope to see from Everactive in the future?
We’re excited to open up our batteryless platform for other developers, which we believe will seed an entire ecosystem around self-powered IoT applications. To us, eliminating batteries is an inevitable step in unlocking the massive untapped potential of the Internet of Things; we’re thrilled to be in a position to be able to enable those opportunities for our partners and the market at large.
