TFP Fertility Group Launches Dia: The First UK Women’s Health App to Directly Connect Women With Fertility Specialists

Dia is the first UK women’s health, lifestyle and family planning app that guides women through their cycles, fertility, all the way to directly connecting them with real medical experts at TFP Fertility Group.

It predicts periods and calculates fertile days, giving insights into the different phases of a woman’s cycle and what they may mean for factors such as mood, energy and sleep patterns.

Revolutionising the female health sector, the Dia app uses the information provided to offer women expert-verified advice and reading material based on their insights. Dia also includes a unique Fertility Forecast, verified by doctors, to give women a better idea of their current fertility status and to find out what options are available to them. It can also be used to instantly book a fertility assessment at a nearby clinic or to book a video consultation with a specialist to discuss options face-to-face with one of 200 specialists across the UK.

We spoke to Chakameh Shafii, Director of Digital at TFP Fertility Group to find out more…

How did you come up with the idea for the company?

Dia is an app created by TFP Fertility Group. After reading “Invisible Women” by Caroline Criado Perez, I was inspired to take control of my body and help other women to do the same, which led to the creation of Dia. I started by making my own paper journals to track different parts of my health during my cycles.

This included tracking different lifestyle factors that were affected by my cycle, and it always came back to the same things: sleep, energy, workouts, and headaches. I then built the team and when my colleagues Ana Stopic and Lana O’Sullivan joined, we started to do further research on how to best serve our mission of empowering and educating women. The idea of the educational hub came from our work during that time.


How has the company evolved during the pandemic?

At the beginning of the pandemic, the Dia app was built through a team of fully remote workers. All of us got our laptops delivered and we were onboarded via Teams calls. When we met for the first time in person it felt unreal.

There was added value in having the in-person meetings and workshops to build connections with the team members, however, the remote setup has also allowed us to go full speed ahead during the pandemic and lockdown period. We have heavily relied on tools like Miro for remote work collaborations and we’re excited to go back to a more hybrid model as the world goes back to a new normal soon.

What can we hope to see from Dia in the future?

We’re just at the beginning with Dia app! The health tracker is getting a new face with more in-depth insights. Also, the educational hub has hundreds of new content/myth busters coming out in 2022. Every woman has their own family planning ambitions, so we want to empower women to live their best life without regrets!

The first step is to find out where they are with their fertility (Fertility Forecast), then have a video call with a specialist to see what’s next. Sometimes the next step is to preserve their fertility by having egg freezing. The mission is to empower and educate women across the UK and beyond.