The Advantages and Challenges of Enriching Data with NLP and ChatGPT

Erez Naveh, VP of Products at Bright Data explores…

The amount of data available on the internet has surpassed any possible prediction. This data can be a valuable source of information for businesses, researchers, and governments alike, especially for training ML/AI models.

However, the sheer volume of data available can be overwhelming, making it difficult to sift through and analyse. Natural Language Processing (NLP) and language models like ChatGPT have emerged as powerful tools for enriching data collected from the public web. In this article, we will explore the advantages and challenges of using NLP and ChatGPT to enrich public web data.

Advantages of Enriching Data with NLP and ChatGPT

Extraction of valuable insights
NLP and ChatGPT can be used to extract valuable insights from unstructured data such as publicly available social media posts, customer reviews, and news articles. By analysing the language used in these texts, NLP algorithms can identify sentiment, topics, and entities mentioned in the text. This information can be used to better understand customer preferences, market trends, and public opinion.
Improved accuracy of data analysis

By enriching data with NLP and ChatGPT, businesses and researchers can improve the accuracy of their data analysis. For example, chatbots powered by ChatGPT can be trained to understand the intent behind customer messages, enabling them to provide more accurate responses. Similarly, NLP algorithms can be used to analyse large volumes of data quickly and accurately, reducing the risk of errors in manual data analysis.
Personalisation of customer experiences
NLP and ChatGPT can be used to personalise customer experiences by analysing customer data such as past purchases, browsing history, and social media activity. This information can be used to create targeted marketing campaigns, personalised product recommendations, and more.

Challenges of Enriching Data with NLP and ChatGPT

Data hallucinations

One of the biggest challenges of using NLP and ChatGPT to enrich data is the certainty of the answers they provide, as they can give very fast and detailed answers that aren’t correct, as they are based on statistical modeling of next-word prediction and not an understanding of the world. This can be overcome by adding humans into the loop, reviewing the outputs and flagging mistakes, in a process called “reinforced learning.” Over time, the amount of human review can drop to 5%-10% of the outputs.
Bias in training data
Another challenge is the potential for bias in the training data used to train language models. If the training data is biased, the language model will learn those biases and reproduce them in its output. This can result in discriminatory or offensive language being generated by the model.
Despite the challenges, the advantages of enriching data with NLP and ChatGPT are clear. By analysing unstructured data, businesses and researchers can gain valuable insights, improve the accuracy of their data analysis, and personalise customer experiences. However, it is important to be aware of the potential challenges and ethical considerations involved in using these tools. With careful planning and implementation, NLP and ChatGPT can be powerful tools for enriching public web data.