Tell Us About Botika
How did you come up with the idea for the company?
We gambled on generative AI before it was cool – back in 2018. My co-founder and I started researching our image-to-video model and realised how impactful content is for fashion. That’s when we decided to focus on this space, building Botika to help fashion brands create better visuals faster and more affordably. That shift allowed us to leverage our technology to solve real needs in the fashion space, and it has worked out incredibly well.
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What is your advice to aspiring entrepreneurs?
My advice would be to stay focused on solving real problems and to not be afraid to pivot when necessary. Customers will often guide you to where you’re most needed. Be agile, keep learning, and embrace failure as part of the process—it’s all part of the journey to success.
What most excites you about Botika?
We’re democratising fashion photography by making it more affordable and accessible, which opens up huge opportunities for smaller brands to compete. Working closely with our customers and seeing the real impact our product has on their businesses. It’s great to know that Botika is genuinely helping them grow and succeed.
How has the company evolved over the last couple of years?
We’ve grown significantly in the last couple of years. After pivoting to fashion, we quickly realised how strong the fit was between our tech and the industry’s needs. Our team has expanded, and we’ve continuously refined our AI models and platform. We’ve also gained thousands of paying customers, and we’re always adding new features and improving our service to stay ahead of the curve.
What can we hope to see from Botika in the future?
Looking ahead, we’re focused on enhancing our AI capabilities, including training our own video foundation model. We’re developing cutting-edge technologies that will further simplify the creative process for fashion brands, enabling them to scale and engage their audiences in new ways. We’re excited to keep pushing the envelope in fashion imaging and ensure that our users always have access to the best tools in the industry.
