Meet Eve Bell, Founder at A Reusable Nappy Company: Baba+Boo

We are a reusable nappy company and our mission is to help parents live simpler, more sustainable lives by offering a more environmentally-friendly alternative to single-use plastic nappies.

Every year millions of nappies find their way into landfill or strewn on our beaches, choking our sealife and harming our ecosystems. That’s the reason that Baba+Boo exists – to help reduce the reliance on unsustainable options.
Bundle of 3 One Size Cloth Nappies by Baba+Boo

How did you come up with the idea for the company?

For me, Baba+Boo was a passion project which has spiralled into something which I truly love. I still get goosebumps when I read reviews and testimonials from our community on how our products have made such an impact on their lives.

From a very young age, my dad instilled the importance of reducing, reusing and recycling and when I became a mum, throwing away nappies felt so wrong. I started to use reusables and became so passionate about them, I wanted to do more to make them more accessible. And Baba+Boo was born.


How has the company evolved during the pandemic?

At the start of the pandemic, we saw a huge surge in sales due to the shortage of single-use nappies on supermarket shelves. It was heartening to see that reusables were becoming the new convenient, albeit in a less than ideal way! It often felt like an endurance test to cope with the upturn in sales, while the team were at home keeping safe. It certainly built our resilience. It’s a testament to our team how we all pulled together, whilst homeschooling our children.

We were truly heartbroken by the stories of NHS workers struggling to buy nappies after their shifts, and we felt compelled to act. We donated 3,500 nappies to our amazing NHS workers to give our support and to say thank you for all that they do.

What can we hope to see from your company in the future?

A lot of our plans have been put on hold while the majority of the team worked from home. Now the children are back at school, we are making a slow return back to the office and plan to just be for a while. It has been beyond stressful and my priority is to make sure the team and our amazing community is ok. We would love to introduce more sustainable products into our collection in the future.

What support have you received from GC Business Growth Hub and how has it helped your company?

We’ve been receiving help from GC Business Growth Hub for years now – from sales and marketing courses, to manufacturing advice and mainly an ear to listen to ideas (of which I have many!).

There is always someone there who has sage advice about any part of the business and if they don’t know, they always point me in the right direction of someone who does.