Interview with Alon Carmel, CEO at Video Advertising Solutions Platform: Aniview

Aniview provides a full ecosystem for managing video and video advertisements through our monetization platform. Our team has grown into a family of over 50 employees across the globe and our singular goal is to change the video advertising landscape.

Our clients include premium publishers, networks, and advertisers who use our suite of products and enjoy an end-to-end video ad solution. Our patented technology includes a reliable platform for video hosting and monetization (made up of an Adserver, Players, SDK, and Marketplace), which allows our partners to widen the reach of their services with versatile and customizable marketing tools that suit their business needs.

When working with Aniview, our clients are able to see how their money is being spent through real-time reporting on the dashboard. Transparency is key to ensuring successful internet ad campaigns, and we’re here to ensure it’s actually delivered to publishers and advertisers globally.
 
 
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How did you come up with the idea for the company?

 
After successfully launching JDate, the largest Jewish dating site, I founded Aniview in 2013, and it has been one of the most exciting projects I have worked on to date.

At its inception, we developed a video ad player that allows video ads to auto-play when a new page was loaded ––a technology that made a huge impact on the video advertising market. This patented piece of video technology led to a boom in video ads and continues to be used across the internet today. Aniview’s video-ad monetization platform serves globally more than ten billion video ads per month.

Since then, our global team has been dedicated to extending our capabilities so we can be a trustworthy, exceptional advertising partner for our clients.
 

 

What advice would you give to other aspiring entrepreneurs?

 
After working in the hi-tech industry for over 25 years, I have learned that the true key to success is tenacity. Building a business is one of the most rewarding experiences you will ever have. But it doesn’t come without its challenges. This means you must remain determined to succeed, focused on your goal, and be patient. Success is not always immediate.

It is also important to continue to innovate. Listen to your customers, watch how the marketplace evolves, and work closely with your team to deliver products that not only serve your customers today, but anticipate their needs for the future.
 

What can we hope to see from Aniview in the future?

 
We are continuously innovating and creating new products for our publishers. Until now, Aniview’s focus and growth has been to provide a top-tier video ad solution, but we will be launching new products at the beginning of this year that will extend the capability of the platform for our publishers. Early this year, we will release a CTV ad-server (including a pre-bid server site) as well as a SSAI (server side ad insertion), which will mean that Aniview will not only be a video ad platform monetization, but will also have full CTV/OTT capabilities.