Interview with Cate Murden, Founder at Wellbeing and Performance Company: PUSH

Cate Murden

PUSH is a leading wellbeing and performance company that supports people to feel and work better; we understand how to help people reach their potential and, consequently, help companies operate at peak performance. We do this by focusing on four core areas: wellbeing, mental health, leadership, and personal and professional development, all of which contribute to achieving work-life brilliance. 


How did you come up with the idea for the company?

PUSH was created from my childhood bedroom almost seven years ago when I moved back in with my parents in Bournemouth after being signed off work for three months due to stress. It was during this time that I realised I couldn’t face the stressful routine my media role of 16 years entailed, so I made the decision to set up a business that could help people who find themselves in a similar situation.

I strongly believe that no one should go through what I did, and PUSH was born from a genuine desire to give people the tools they need to excel, not only in the workplace but also in their personal environment, which is what I was missing. After all, a strong and stable sense of work-life brilliance plays a fundamental role when it comes to creating happier, healthier, and more productive businesses and individuals. Very often organisations will need someone to steer them in the right direction, and that someone is PUSH. 


How has the need for PUSH evolved during the pandemic?

I think it’s fair to say the lines between work and home were blurred before COVID hit, with smartphones and laptops making remote working very accessible, however there is no doubt that the pandemic has accelerated this trend ten-fold. As our daily routines have shifted to accommodate the work from home mode and with Zoom replacing physical interactions on a much more permanent basis now, we have to be really careful to safeguard a healthy work life balance and mentally draw a line between what is work and what it not.

It’s crucial that companies realise that their people are their most important asset and, indeed, are the one thing that differentiates one organisation from another, so it’s important to nurture and support them. At PUSH we work with employers to help them understand the significance of ensuring their teams are mentally balanced, taking regular breaks, keeping to a routine and having one-to-one check-ins.

We have listened carefully to the myriad of challenges that companies are facing and have identified key insights and actions that will help to streamline them and their teams towards a more exciting, energetic, and highly entrepreneurial future.

What can we hope to see from PUSH in the future?

2021 is set to be bigger than ever for PUSH. Along with the uncertainty and constant need to pivot that 2020 gave us, we were also handed the opportunity to take stock and decide what it is we need to do to make ourselves and our businesses stronger. What do we want life to look like, how do we want to feel and what goals do we want to set? That is where PUSH comes in. We understand that new tools and frameworks are needed for us to think differently, feel differently, and lead happier, more motivated and engaged lives.

In mid-January we launched our new e-book, 2021 High Potential Hacks and have an app coming out in April, that is set to be ‘the friend on your phone’ with regards to homelife and workplace wellbeing. Besides that, we will be using everything we learned last year to continue to offer companies assets and strategies that allow them to move forward and grow.