We caught up with Christen Dali, Co-founder of CBD coffee brand My Lifeline, to talk all things from the benefits of CBD to the importance of not comparing yourself to other people…
Tell us about My Lifeline
My Lifeline helps busy people take care of their body, mind and planet. It is a brand of ready-to-drink premium organic cold brew coffees that I started in London in 2019. Our coffees are augmented with natural extracts and cannabidiol (CBD – a non-psychoactive compound extracted from hemp). We launched in May 2020 (amid lockdown – great timing) at Planet Organic stores. We now sell online and at various independent shops across London.
How did you come up with the idea for the company?
I’ve lived in London for the past 10 years – working hard as a corporate banker, studying hard to qualify as a chartered accountant, and playing hard. I’ve always loved being incredibly busy, synonymous with living, achieving and being happy. To some extent that has been true. Then in 2018 I had a series of medical investigations that made me realise that living at 100 miles an hour was not worth endangering my vital organs. I was after a compromise. I started paying attention to my physical and mental wellbeing for the first time – I discovered CBD and reading about it intrigued me – I couldn’t understand why we were not talking more widely about a compound with so many possible benefits. I added it to some of my favourite drink – coffee – and it worked. The productive meeting the soothing. Self-care without stopping. Calm but kick ass!
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What advice would you give to other female entrepreneurs looking to start a business?
Start small. Make a small step towards your goals every day. I used to get paralyzed by seeing all that others had accomplished and found peace by reminding myself of a ‘rule for life’ by Jordan B Peterson: compare yourself to who you were yesterday rather than who someone else is today.
What can we hope to see from My Lifeline in the future?
High-quality cold brew coffee, which has a completely different taste profile to iced coffee – for the better! More flavours and collaborations coming soon…
