Interview with Donna North, Co-Founder at Fashion Prediction Platform: Dressipi

Dressipi’s passion is to transform the way fashion retailers engage with their customers whilst helping create more efficient supply chains. We use fashion-specific machine learning and AI to give retailers the tools to offer deeper, entirely personalised customer experiences and make data-driven buying and merchandising decisions.

This combination of selling smarter and using insight to buy and market better gives them the profitability they need to invest in creating an even better future for themselves and their customers.

How did you come up with the idea for the company?

As shoppers, we were experiencing first hand how difficult it was to find the products we wanted to buy and knew technology combined with fashion expertise could help solve that.

It quickly became clear that the predictive models and algorithms we were building could also be applied to forecast buying and merchandising decisions, removing a lot of waste from the supply chain.

What advice would you give to other aspiring female entrepreneurs?

Advice is so contextual, but what I find important are team, passion and focus. Surround yourself with great, talented people who share the passion for your mission and communicate over and again where to focus and what to prioritise. Brilliant people, aligned around the same goal and working quickly in the same direction are force multipliers.

What can we hope to see from Dressipi in the future?

We’re on a mission to make retail great – for the shopper, for the retailer and for the environment. And we think we’re succeeding.