Equipment Connect is a digital marketplace that helps small businesses Source, Finance and Manage equipment. We’re talking anything from combine harvesters to CNC machines to cranes to forklift trucks!
We now host sixteen equipment vendors and several funders, and facilitate insurance and maintenance.
So, what’s the appeal?
Well, everything is digital and managed on one convenient web app. Businesses can explore new equipment models, finance their purchases and add insurance and maintenance all within minutes, without printing a single page of paper or uploading any documents. Convenient, Clear and always, Flexible.
How did you come up with the idea for the company?
In my previous life, working within investment banking, I was helping banks and leasing companies arrange wholesale funding. It was evident the UK asset finance market was over-intermediated and relied on archaic technology leading to slow, over priced finance.
More from Interviews
- A Chat With Cathie Hall, Chief Customer And Product Officer At IFS, On How AI Can Preserve Institutional Knowledge
- A Chat With Dr Kayode Adedapo Kolawole, Sales Director At Nagode Industries And SaaS 66 Judge
- A Chat With Dearbhail Ormond, Founder Of frendo, On Building Free Support For Endometriosis
- A Conversation With Semrush On AI Search, Brand Visibility And Spotlight 2026
- A Chat With Ollie Whiting, CEO Of La Fosse, On The Human Side Of Digital Change
- A Chat With Chris Kincade, Founder Of Starling Memory Works, On Why Your AI Doesn’t Know Your Business
- A Chat With Mark Boost, CEO And Co-founder Of Civo, On Data Sovereignty And The Case For A UK-First Cloud Strategy
- An Interview With James Murdoch, Director Of Kynekt, The UK’s Leading Equipment Protection Platform For The Construction And Trades Industry
What advice would you give to other aspiring entrepreneurs?
Push hard far beyond your comfort zone. Chase rejection – that is how you learn the most!
Over-communicate with your team and early customers. You rely more on them than you could possibly believe.
What can we hope to see from Equipment Connect in the future?
Equipment Connect is emerging as the central marketplace for asset finance in the UK. Furthermore, we are currently launching our new equipment discovery tool connecting SMEs with equipment vendors.
Equipment Connect will provide one online solution that facilitates equipment sourcing, financing and management and is 100% digital. From first contact to final contract.
For more information visit: https://equipmentconnect.co.uk/
