Interview with Filippo Gramigna, CEO at Audiencerate

Audiencerate is an identity hub dedicated to enabling data-driven advertising through our proprietary technology. We bridge the gap between the data providers, agencies and brands, to provide a single, cohesive platform that ensures the smooth running and optimal performance of advertising campaigns.

By harnessing targeting data in a secure and compliant way, we help brands take advantage of trends and ensure their messaging is reaching the right people in the right ways at the right times.
Audiencerate LTD – IAB Europe

Why did you decide to join the company?

I have been working in leadership roles for over 20 years now, at the likes of Lenovo, Adform and Widespace, and I’ve been closely involved with Audiencerate in an advisory capacity for the past year, using my experience and industry knowledge in this sector to help develop the business strategy here.

Audiencerate is a company and platform I really believe in and enjoy working with; it’s a time of transition for the industry and Audiencerate always strives to be at the front with our agile, tech-focused teams reacting quickly to changes and responding to market trends for our customers to take advantage of.

To be appointed now as CEO is a real honour and we have a very ambitious plan with many new product developments and partnerships on the horizon, which will continue to support companies across the globe to enable the best privacy compliant, data-driven advertising.


What advice would you give to other people making a big job move during the pandemic?

Do not be scared and take these changes as a great opportunity to learn how to work in a completely different way. In the past year I did two changes and onboarded with a company in a full remote mode.

It’s a bit weird in the beginning and I still miss a lot of face-to-face meetings, but at the end everything has been working very smoothly. Challenges always come with opportunities, it’s just a matter of being open and reacting fast when you spot them.

What can we hope to see from Audiencerate in the future?

Over the past year Audiencerate has been busy establishing a global presence, opening offices and business development teams in New York, Paris, Milan, Stockholm, Madrid and here in London. We have also been onboarding new clients in the APAC region and establishing collaborations with leading data companies. We’ve really proven our capabilities as an agile, global organisation, and we’re excited to expand further.

In 2021 and beyond, we will be using these new teams and evolutions to continue to provide a leading experience for our clients and build on our strong position with new collaborations and partnerships that bring our cloud-based technology to even more brands, agencies and marketers all around the world.