Interview with Georgie Smallwood, Chief Product Officer at Micro-Mobility Operator TIER

TIER was founded in 2018 and is Europe’s largest micro-mobility operator, on a mission to change mobility for good. We operate in 89 cities across Europe and the Middle East and recently secured $250m investment to accelerate our exciting growth plans. TIER has become renowned for its safety and sustainability credentials and was the first e-scooter operator to become climate neutral in January 2020.

This year we launched in the UK after the Department of Transport announced the roll-out of e-scooter trials, and are delighted at the reception to our service, which is proving hugely popular.

TIER – change mobility for good

Why did you decide to join the company?


Throughout my career I’ve prided myself on working with disruptive, pioneer companies who are making a real difference in their respective sectors. TIER fits this mould perfectly in the mobility sector and I believe the company will have a profound impact on the way that people travel around cities, something which I’m very excited to be a part of now.

They also have an unrivalled reputation when it comes to technological innovation and have pioneered so many features, including the built-in helmet, indicator lights and rider swappable batteries, something which could truly revolutionise urban transport. For someone who has worked in product for over a decade, this made TIER an obvious next step in my career.



What can we hope to see from TIER in the future?


We recently unveiled the most advanced e-scooter in the market and introduced our Energy Network which will enable us to build a powerful charging network across the cities that we serve. That means free travel for anyone who swaps a battery, making micro mobility highly accessible, and millions of incremental spend in high street stores where the charging stations are hosted. In the coming year, we are looking forward to rolling this out across our markets and creating the world’s most sustainable transport system.

TIER’s $250million Series C funding round will help to fuel our continued trajectory and expansion into new markets, to cater to the growing demand for new mobility in cities across Europe and the Middle East.

What I’ve learned in the short time I’ve been at TIER is that the company is always looking ahead to the future; of how people will move around cities and how they will experience technology, both the physical and digital.

Looking at our hardware development we’re constantly thinking about what new features we can build to make the journey safer and more enjoyable. We have no plans of slowing down in this respect and one challenge we’re looking forward to meeting next year is our commitment to add sound to our scooters to alert the blind and partially sighted community of our approach, a project we’re working on with a national sight loss charity.


What advice would you give to other aspiring female entrepreneurs?


Find your people. Other women and men who will support and champion you because this is  guaranteed to be scary. Great things are never easy or pleasant, there is friction and grit and tough conversations and hard decisions. You’ll need support, but these are the things you’ll be proudest of at the end of the day. So feel that fear, talk to your people and then jump – you’ll be amazing.