Interview with Lesia Roberts, Founder at Vegan Friendly, Cruelty Free Makeup Company: Brow HQ

Founded in 2016, Brow HQ is a Vegan and Cruelty-free brand, offering high-end brow treatments, training and beauty products – including the At-Home Lamination Kit, The Skinny Pencil and Styling Soap.
Brow HQ - Brow HQ

How did you come up with the idea for the company?

I’ve been in the business since the early 90s and I’ve worked with skincare companies but I felt there was so much more to eyebrows and the products available than the thin, low-arched brow were seeing at the time. One shape and colour does not fit all and I wanted to create a bespoke treatment and training completely personalised to each client.


How has the company evolved during the pandemic?

The beauty industry closed overnight however after months of developing a new product behind the scenes, I realised there was no time like the present and used lockdown to launch my first product – a brow lamination kit for home use.

As clients would be missing the salon experience, I felt we would see the rise of ‘home-based treatments’ so as the nation endured more lockdowns, we went on to launch the vegan-friendly Skinny Brow Pencil and Styling Soap. I knew it was important to keep our online presence strong so we partnered with online retailer allbeauty.

What can we hope to see from Brow HQ in the future?

I don’t think we’ve appreciated how important self-care was before the pandemic so I’m looking at introducing more products to our direct-to-consumer range. We’re also looking to expand our training centres across the country.