Interview with Lindsay Wall, Regional Head EMEA at WONGDOODY

WONGDOODY is a human experience company (HX), powered by Infosys, the global leader in next generation digital services and consulting with studios in London, Berlin, Amsterdam joining those in Seattle, LA, New York, Bangalore and Melbourne.

WONGDOODY is an Agency with a rich creative heritage having won Cannes Lions and Emmy Awards and been honoured in Fast Company’s 100 Best Workplaces for Innovators. We believe that Human Experience is the next iteration of UX and CX and are excited to bring WONGDOODY’S unique offering to the European market, and to becoming the go-to brand for clients seeking to reimagine their Human Experiences and the data, platforms and interactions that shape them.

What is your companies purpose? 

Driven by insight and forged by creativity, we focus on the humans you want to influence. Then we reimagine the data, platforms, brand and experience to transform their interactions and build your business.

We are a team of 600+ fun, fearless, ego-less, values-driven and collaborative problem-solvers distributed around the world with one goal in mind – human experience. Human experiences are the touch points that make brands and technology matter to customers today.


How has the company evolved during the pandemic? 

Our approach has always focused on bringing people together to solve complex client problems. We form product teams of multidisciplinary skills to contribute ideas and co-create solutions together. Every contribution is valued across design, business and technology bringing a fresh perspective and increasing the richness of design.

Through agile and iterative increments, capturing feedback all along the way, we strive for the best possible solution as rapidly as possible. Prototype not powerpoint is our mantra. Pre-pandemic this would typically happen physically in our studios or on-site with clients but the pandemic accelerated the need to create a digital solution for hybrid service delivery. We created WONGDOODY Remote – a collaboration solution for digital product design which alongside Infosys’ Meridian platform enables enterprises to evolve into a remote-first, hyper-productive anywhere workplace.

The solution fully digitises our delivery methodology – Conversation2Creation. This enables our product teams to stay connected, execute productive virtual workshopping and provides tools for teams to design more effectively in remote settings. We have been successfully leveraging our platform throughout the pandemic ensuring that we deliver successful outcomes to all our projects.

What can we hope to see from WONGDOODY in the future? 

Whether they happen to be customers, partners, employees, investors or anyone else, we look to deeply understanding their motivations to interact with our clients businesses. With this understanding, we can bring our proven expertise to design meaningful and valuable human experiences.

We will continue to bring the benefits of our HX focus to our clients leveraging our proprietary Conversation2Creation (C2C) approach. Whether that happens to be customers, partners, employees, investors or anyone else, we’ll look to deeply understand motivations to deliver better outcomes.

Our key focus will be on helping clients across Employee Experience, Experience-Led Commerce, Data Design & AI, and our flagship “Innovation Studio as a Service”. This allows clients the freedom not to choose between in-house capabilities and an outside agency, by providing a unique engagement model that combines senior design resources, domain experts, a next-gen pipeline of talent from top universities, and the speed and scale of our on-shore, near-shore and off-shore talent pool.