Interview with Lucie Hayter, Founder of The Gut Feeling

We caught up with Lucie Hayter, founder of The Gut Feeling, to talk all things from the importance of a balanced diet to her top tips for female entrepreneurs…

Tell us about the Gut Feeling

The Gut Feeling is all about inspiring people about gut health so that they find ways to be happy and healthy. One of the ways we do this is through our monthly gut health subscription box. We deliver a box of foods, drinks and wellness items which have genuine benefits for the gut. There’s a lot of health nonsense out there on the internet, so from the very beginning I’ve made sure I’m working with qualified Nutritionists and Dieitians to help curate the gut health boxes. Another aspect of the Gut Feeling I’m proud of is being able to support small local businesses, other female led business and ethnically diverse founders by including their health and wellness products in our boxes.

The Gut Feeling box comes with expertly selected foods for gut health


How did you come up with the idea for the Gut Feeling?

About seven years ago I had a (fairly horrific!) kidney infection. For months and months after, I was experiencing extreme bloating and not understanding what was happening. Improving my gut health was a difficult process, involving trying different diets, medications and seeing various health professionals over a long period of time. There weren’t any products on the market to help me find various snacks, foods and meal ideas to help, so I created The Gut Feeling. It’s bloomed into a growing community of lovely people improving their gut health together, with the help of our monthly gut health boxes!


What advice do you have for other female entrepreneurs looking to start a business?

You can do it! My top four tips would be:

1. Ask for feedback and advice
2. Know your strengths and get help or hire to cover your areas of weakness
3. Choose something you love because it won’t always be easy and you’ll really need to believe in what you’re doing to get through the tough times.
4. Strongly recommend reading ‘The 4 Hour Work Week’ by Tim Ferriss (because it’s easier than you think to start), Simon Sinek’s ‘Start with Why’ and Eric Ries’ ‘The Lean Startup’ (because what’s the point in building something nobody will use).

What can we hope to see from the Gut Feeling in the future?

Oh we have a lot of ideas! Gut health and its importance is finally becoming better understood so we have lots of ideas to grow and help more people. We’ve got a new product launch coming up in the next few weeks so keep your eyes peeled.