Interview with Martin Blinder, Founder and CEO of Health Engagement Company Tictrac

We caught up with Martin Blinder, founder and CEO of health engagement company Tictrac, to talk all things from the importance of employee wellbeing to global expansion…

Tell us about Tictrac

Tictrac is a health engagement company which is on a mission to build the world’s most engaged wellbeing community. Through its Employee Wellbeing platform, Tictrac enables businesses to empower their staff to take greater control of their health and wellbeing, while through its Enterprise platform, it enables insurance and healthcare providers to engage their customers in their health and to tailor relevant products and services to them.

Tictrac’s products provide customers with a unique combination of rich and personalised content and themed lifestyle campaigns, programmes, and incentivised challenges, which deliver meaningful behaviour change. It seamlessly fits into an individual’s daily lifestyle and, using behavioural science, identify trigger points where extra motivation may be required, providing fresh and engaging content to keep users inspired each day.

Tic Trac App
Tictrac’s App

How did you come up with the idea for the company?

We originally created Tictrac as a way to empower people to take greater control of their health and wellbeing. We had the original idea years ago, on a project with Cancer Research UK, in which we had created an alcohol awareness tracker that let people track and better understand their own alcohol consumption. That sparked the idea of creating a much broader platform, focused on combining behavioural science with consumer-centric design, which would motivate people from all walks of life and health needs to take more accountability of their own health. Our goal is to create the world’s most engaged wellbeing community, because we know that if we succeed, then we’re helping people to live healthier and reducing the burden on the public healthcare system; the NHS. Having a solution that empowers us to make healthy changes will not only improve our lives and mindsets, but help reduce the strain on healthcare services; which is now even more important following the COVID-19 pandemic.

Today, Tictrac works with 5 of the 15 largest global insurers, thousands of employers and government health bodies to engage their communities in their health and wellbeing.


How can businesses be better equipped to look after the health and wellbeing of their staff whilst working from home?

The COVID-19 pandemic has accelerated the need for employers to support the wellbeing of their staff as they’ve shifted to working from home. For companies that have made the decision to adopt a flexible work-from-home policy, a wellness strategy should be high on the agenda to support employees’ physical and mental wellbeing.

What can we hope to see from Tictrac in the future?

We aim to continue to grow our Enterprise business – working with global Insurers – as well as continue to rollout our Employee Wellbeing solution across the UK and globally. Over the last couple of years, we’ve expanded across Asia, recently securing long term contracts with global insurance providers Generali Asia and Prudential Asia, and these partnerships will allow Generali and Prudential to support their customers in their evolving health and wellbeing goals across Asia.

Our team is also continually updating both our Enterprise and Employee Wellbeing platforms to ensure the user journey is as seamless as possible and the product meets the needs of our customers. We recognise that human behaviour is ever-changing, so it’s important that the platform continues to evolve and respond to the needs of all our users to offer a bespoke, personalised experience.