Tell us about yourself
I have set up numerous businesses across EdTech, Mobile and now the InsurTech world. Having created digital experiences used by millions, I have made it my mission to make all digital interaction fun.
As co-founder & CTO of YuLife, I have been re-imagining the world of insurance, building a company which focuses on helping people to be their best selves; mentally, physically and financially.
Prior to creating YuLife, I was a co-founder of Chelsea Apps Factory and key in the development of the organisation, which consulted FTSE 250 companies and grew to well over 100 people, servicing customers such as Google, Standard Life and Waitrose.

What are you looking for from this year’s InsurTech30 entrants?
Insurance has long been a valuable option for those looking to protect themselves from potential threats, and the global economic turndown has even further reenforced the importance of preparing for the unexpected.
I’m looking to find the tech-savvy insurance companies who are disrupting the industry and are posed to make an impact. I’d like to see those who are filling a gap in the market, highlighting an improved user experience with innovative tech features that portray what makes an insurtech company unique.
More from Interviews
- A Chat With Siyi Hao, Principal At Roland Berger On Europe’s AI Data Centre Developments
- Interview With Ravina Bhanot, Founder At One Labs+ On Her Experience Building An SME In The UK
- A Chat With Gianni Romano, Founder And CEO Of Clothink, On Bringing AI To Fashion Product Development
- A Chat With Eugene Zlotin, Founder And CEO Of Flamingo Compliance On Turning International Compliance Into A System That Spots Risks Early
- A Conversation With Oleksii Pimenov, Founder And Chief Software Engineer At SimBuster
- A Chat With Emmanuel Olarewaju David, CTO Of ProtonLabs Technology And US50 2026 Judge
- Investing Without Traditional Intermediaries: Interview With Przemysław Paweł Januszaniec, CEO Loanch
- Dear Mr. Prime Minister: Richard Clifford, VP Of Sales And Solutions At Salute
What advice would you give to companies wanting to stand out from the crowd?
When it comes to Insurtech, many often zoom in on the tech first, looking for new systems to revolutionize traditional procedures. The problem is that leaders look beyond features and functionality. But there are the key components that take an Insurtech plan from strategy to execution, here are a couple important points:
- Have a coherent strategy: investors look most favorably on the companies with a coherent strategy. While there are many great ideas, as a startup you have to constantly ask yourself the why’s again and again to keep the interest and appeal.
- Speed speed speed: We live in an era of instant gratification, people want decisions and answers made instantly. Naturally, when it comes to insurance there are expectations for speedy underwriting decisions, claims adjustment, service requests and even product development. Insurtechs that will come out on top will help carriers delivery these benefits to customers.
- Joy! Building out automation can be overrated, to really stand out in a market which doesn’t often bring emotion into the mixture I want to see Insurtech’s that deliver on a pleasurable experience which feels great.
Enter your company in the InsurTech30 here
