The Coaching Masters, is a tech-driven online coaching business for aspiring life coaches. A rapidly growing platform, we’ve seen 100% year-on-year growth with over $4m in revenue to date, a thriving online and offline community and 5,000 customers from 71 countries.
The platform qualifies, accredits and helps people to become online coaches while also providing coaching and guidance on how to market and build their businesses.
The Coaching Masters is based around a low-cost subscription fee model, leading to it becoming known as ‘The Netflix of coaching’. We wanted to make it accessible and affordable for everyone. There is 100s of hours of valuable, coach training video content with the option to upgrade for further qualifications to elevate your coaching business.
How did you come up with the idea for the company?
Just seven years ago, when I was 24, I was serving my third prison sentence. I had an abusive childhood, resulting in years of violence and destructive self-sabotage. It was during this time in prison that I had a realisation that I had to take control of my life and stop the downward spiral I was on. It was a significant turning point for me and I set my sights on a different path.
In the following years, I invested a lot of time in rediscovering myself and, through my work with charities, came to realise how much I enjoyed helping others. I decided to become a qualified Life Coach and it naturally snowballed from there. I started by connecting and coaching people via social media and within six months I had built a solid client base.
It happened quickly and I think my life experiences – although very difficult to navigate at the time – have enabled me to pass invaluable lessons onto my clients; lessons that most other coaches just haven’t lived through. That, combined with my passion for coaching, has helped the business grow in the way it has.
How has the company evolved over the last couple of years?
The Coaching Masters has now grown to a team of 80, and I lead the business with my co-business partners Liam James Collins and Jonny Mitchell. We all work remotely, and I split my time between London and Bali.
The vast majority of the business is purely all online, however we recently launched Café Coach – an offline hub for the coaching community. Café Coach is an inspiring place for other coaches to work, learn and connect. Our first branch is based in Bali, which has a great community of digital entrepreneurs; this is why I am so drawn to this country.
Our growth has been consistently strong year-on-year, and we now have over 5,000 clients, based in all corners of the world. We recently had the business valued at $25million, which was a real ‘pinch me’ moment.
What can we hope to see from The Coaching Masters in the future?
It’s an exciting time for us with lots in the pipeline.
We’re planning to Crowdfund and give savvy investors the opportunity to become shareholders in our platform. We’re aiming to raise an estimated $2m USD. This will go live in October so we’ll be able to finish the year with the funds in place, ready to expand in 2023.
This investment will mean we can hire more talented team members, help scale and innovate new technologies to help serve our customers more efficiently and accelerate our marketing efforts to expand our user base internationally.
The funds will also help with the launch of CoachApp – our new interactive app – which is unlike anything the coaching world has seen before. It will connect coaches and coachees and help users grow with e-learning products including accredited qualifications, cutting edge virtual reality and artificial intelligence.
To find out more about The Coaching Masters and the opportunity to invest visit: www.Tcmcrowdfund.com
