Tell Us About Yourself
I am the Managing Director of Snow Hill strategic communications advisory, where I enjoy working with some of the world’s most exciting and innovative companies. Many of our clients are leveraging the latest tech to disrupt their industries or completely rethink legacy processes. Their work, enabled by the latest technological innovations, is helping to make tangible improvements to many different aspects of our everyday lives.
Together with my brilliant team of PR and investor relations professionals, I leverage my prior experience as a business journalist at Bloomberg News to help tech-enabled companies tell their stories in the most impactful way. I enjoy advising senior executives and company founders on how to articulate what’s most important in a way that resonates with relevant media. Snow Hill’s work helps clients reach their target audiences – investors, potential customers as well as the wider international business community.
Working across the U.S., Europe and the UK, as well as reporting on a wide range of emerging markets during my journalism career, provided me with a truly global perspective and made me especially attune to cultural sensitivities, both of which are crucial for global corporate communications.
My career has been incredibly enriched by having fantastic, supportive women mentors when I was just starting out and in the 20+ years that followed, so I feel incredibly privileged to be a judge for the Top Women in Tech competition. I look forward to spotlighting some of these industry trailblazers through this award, and recognizing them for helping pave the way for the next generation of women innovators.
Tell Us About Your Company
Snow Hill is a strategic communications advisory for innovative companies and the investors fuelling their success. We provide actionable advice and flawless execution of communications strategies, ensuring all work supports our clients’ business goals. We help companies to successfully reach their target audiences and have a stellar track-record of bringing clarity to complex business stories and navigating special situations effectively.
Snow Hill’s areas of expertise include: media and investor relations, public profile raising, financial communications, deals support, crisis communications and online reputation management.
What Advice Do You Have for Companies Entering the Women In Tech Awards 2025?
Firstly – just go for it! I have no doubt there have been challenges throughout your journey, but there have also been triumphs and they are worth celebrating. So, don’t give into imposter syndrome, sit down and start your application. Take stock of everything you have achieved, and think of all of the amazing women, who have helped shape your career so far.
For me, the list of inspiring women across the technology space is too long to include here in its entirety, so I’ll attempt to highlight just a few: Anne Boden, the founder of UK’s Starling Bank, the first digital bank to reach profitability in the UK; SheueChee (Chee) Beh, Head of APAC at Yuno, the world’s leading payment orchestrator, and Yuno’s CBO Carol Grunberg, who have both made important contributions to increasing diversity in the financial ecosystem through Money 2020’s RiseUp program; Folake Owodunni, Founder of Emergency Response Africa and the winner of last year’s top prize at the Aurora Tech Award.
All of these women have achieved truly impressive results in traditionally male-dominated fields, while working hard to uplift other women.
This year, when diving into the submissions for TechRound’s Top 50 Women in Startups and Tech awards, I look forward to hearing the stories of women from across the UK and Europe, whose work is already making a mark in their respective field within the technology industry. I cannot wait to get started!
How Do You Suggest Entrants Should Stand Out From the Crowd?
I’m looking for companies that can explain how they might be different from others in their space. In particular, I’d like to see clarity of purpose and understand the problem they’re trying to solve, as well as how they’re going about doing this (explained in simple terms). Above all, I am looking for stories that sound like they really come from the heart and don’t need flowery adjectives or overused ‘corporate speak’ to underscore their importance.
Any Final Thoughts?
I want to thank all of the women in tech, who have taken the time out of their busy schedules to submit their applications. Submissions close on 18th February at 5pm GMT. Best of luck to all of the participants!
