PACK’D exists to make super nutrition simple and empower people to live a healthier and more sustainable life. We started out with nutrition focused Smoothie Kits – a precisely portioned mix of fruit and veg each with a bespoke superfood blend to deliver a targeted nutritional benefit.
We then expanded into frozen fruit where we source the very best produce so people can enjoy the best quality fruit for blending, baking, breakfast and wherever else they need it.
How did you come up with the idea for the company?
We saw that there was nothing on the market for people wanting to make their own smoothies quickly and easily at home and set out to make the ultimate smoothies for a range of nutritional benefits.
More from Interviews
- Global Marketer and Innovator – Interview With Nikolett Vilmos
- A Chat with André Picart, Co-Founder at Creative Marketing Agency: Tribera
- A Chat with Alice Li, Investment Partner and Head of North America at Foresight Ventures
- A Chat with Dan Buckley, CEO at AI-Powered SaaS Company: Cognexo
- A Chat with Chelsea Kelly, Founder at Women’s Gymwear Brand: ATIA Active
- A Chat with Giorgia Granata, Co-Founder at Eco-Friendly Wet Wipe Company: Wype
- Meet Michael Jerlis, Founder and CEO of EMCD and TechRound Blockchain32 Judge
- A Chat with Jonathan Mark, Founding CEO at On-Demand Streaming Service: Begin
How has the company evolved during the pandemic?
We had always been planning to set up an online store so we could have a closer relationship with our customers but the pandemic gave us the kick up the arse to get it done.
What can we hope to see from PACK’D in the future?
More of the same innovation around smoothies and nutrition and quality produce. We have a couple of new products targeted on Immunity Support that taste tremendous and are launching soon.
