PACK’D exists to make super nutrition simple and empower people to live a healthier and more sustainable life. We started out with nutrition focused Smoothie Kits – a precisely portioned mix of fruit and veg each with a bespoke superfood blend to deliver a targeted nutritional benefit.
We then expanded into frozen fruit where we source the very best produce so people can enjoy the best quality fruit for blending, baking, breakfast and wherever else they need it.

How did you come up with the idea for the company?
We saw that there was nothing on the market for people wanting to make their own smoothies quickly and easily at home and set out to make the ultimate smoothies for a range of nutritional benefits.
More from Interviews
- A Chat With Dearbhail Ormond, Founder Of frendo, On Building Free Support For Endometriosis
- A Conversation With Semrush On AI Search, Brand Visibility And Spotlight 2026
- A Chat With Ollie Whiting, CEO Of La Fosse, On The Human Side Of Digital Change
- A Chat With Chris Kincade, Founder Of Starling Memory Works, On Why Your AI Doesn’t Know Your Business
- A Chat With Mark Boost, CEO And Co-founder Of Civo, On Data Sovereignty And The Case For A UK-First Cloud Strategy
- An Interview With James Murdoch, Director Of Kynekt, The UK’s Leading Equipment Protection Platform For The Construction And Trades Industry
- Dear Mr. Prime Minister: Helen Crisostomo, VP Business Development At De Novo Solutions
- A Chat With Siyi Hao, Principal At Roland Berger On Europe’s AI Data Centre Developments
How has the company evolved during the pandemic?
We had always been planning to set up an online store so we could have a closer relationship with our customers but the pandemic gave us the kick up the arse to get it done.
What can we hope to see from PACK’D in the future?
More of the same innovation around smoothies and nutrition and quality produce. We have a couple of new products targeted on Immunity Support that taste tremendous and are launching soon.
