Meet Anna Marcovici, Founder at Edible Beauty Supplement: Manifesto Beauty

Manifesto is a next-generation edible beauty supplement. Delicious, nutritionist-formulated edible vitamin gummy supplements made with carefully considered ingredients, luxuriously and entirely sustainably packaged. Designed to be portable, palatable and expertly formulated with everything you need for healthy skin, hair and nails.

The carefully considered formulation is high in fibre, has less sugar than a cherry, is vegan, GMO AND gluten free. The gummies come in a home compostable foil made out of sustainably managed Eucalyptus plantations and beautiful keepsake tin. Refills are also available for subscribers.
 
 

 

How did you come up with the idea for the company?

 
I am a mum, a conscious living advocate and a beauty industry expert with years of experience at global brands including L’Oreal, NARS, MAC, Bobbi Brown, Estee Lauder and Clinique. In 2018, I launched Impact Beauty Group to help grow the businesses of premium, sustainability focused beauty brands in the UK and Europe.

Manifesto is a culmination of my lifelong passion for nutrition and wellbeingand my belief that holistic health is the bedrock of beauty.

I first noticed that gummy supplements were becoming a hugely popular way of taking supplements in 2019 during a trip to the USA. Whilst I love the idea of turning what is a chore into a pleasant self-care moment I did not like how a lot of gummies were made out of gelatin (ground up beef and pork products), up to 66% sugar and often with nasty ingredients such as artificial colours and flavours and questionable ingredients such as Titanium Dioxide.

Finally 99% of all gummy supplements come in a single use plastic pill bottle that ends in landfill or our oceans. So I set myself the challenge to come up with the cleanest and most effective formula possible, and also tackle the single use plastic packaging.
 

What do you think makes Manifesto unique?

 
We have a serious formula, a deliciously pleasant way to take it that will make you want to be consistent and the packaging is zero plastic (not to mention pretty, even if I say so myself, lol)
 

How has the company evolved over the last couple of years?

 
The development of the formula and the unique packaging took three years, slowed down by the double whammy of the global pandemic and Brexit, and we launched August 2021. Since then we are now stocked at Liberty’s London and The Clinic in Holland Park. We have also launched refills.
 

What can we hope to see from Manifesto in the future?

 
We are working on more products, want to become B Corp and want to launch more markets. Watch this space!