Meet Ben and Melissa Hamida, Co-Founders at Meal Replacement Shake: Dare Motivation

Dare is a small family run based business run by a husband-and-wife team ( Ben & Melissa) Ben is currently an A&E Doctor and working nights got fed up of what was offered on  the market as a nutritional shake and hence the motivational shake was put into production!

Dare was launched in 2019 with the first motivational shake the Cocoa and Peanut Butter and  has seen a significant growth online since official launch. 

How did you start Dare Motivation?

Dare was born from the concept of living the life you want, we spoke to a lot of our  friends and family and they all talked about getting trapped in the day of day of life and  missing those little opportunities they wished they had of taken, some were as small as  I wished I ran a little bit every day or invested in reading that booked I always wanted to  but never did. We noticed that most of our friends and family had the want but lacked  the motivation to do so, we saw around us many of these challenge brands that talked  of extreme adventures and ‘ pushing yourself to the limit’ but we wanted something that  spoke to everyone.  

We came up with the idea of the company after making some significant life changes  ourselves, we were both at a point where life had lost its ‘ sparkle’,we both had big  dreams and aspirations but just didn’t feel like we were living them.

We spent a lot of  time before putting the brand together, researching, travelling and just saying yes to  every opportunity that came our way . In this we both really then understood the power  of saying yes and regaining our zest for life. Our brand is unique is that we believe we  have the power to provide motivation for everyone! We also currently make all the  recipes ourselves so we don’t put out there what we wouldn’t have ourselves! 

What advice do you have for entrepreneurs?

The best piece of advice for upcoming entrepreneurs is keep going! It really is true that  Rome was not built in a day and neither will the business, this is from my personal  experience of course but don’t believe everything you read online as there are lots of  people out there that claim to have made millions in weeks but I have yet to meet a real one yet. I would also make sure you have a good lean business model which you can adapt at all times and always be looking for ways to improve this, also if you can do  the work yourself rather than outsource.. do! 

The thing that excites us most about Dare is the ability to control our own future and do  more of what we love for our existing and new customers. The health and fitness market  continues to grow globally and as consumers become increasingly more and more  aware of what they put into their body we are excited to be a part of championing good  health and nutrition. 

How has Dare Motivation evolved?

The company has evolved through the last couple of years mainly through the  development of the e-commerce model and the online presence having the ability to  grow through new channels and existing data models. The company is currently only UK  based but there are further opportunities for us to grow this further.

What can we expect from Dare Motivation in the future?

We hope to grow the product offering on Dare from our core product offering which is  the motivational shake. We have also received significant interest in moving our  products into a retail space and also selling the motivational shake outside of the UK, we would really like to see the Dare brand in some of the emerging markets into heath  and wellness and be part of that start up journey.