Meet Dan O’Connell and Jennifer Drury, Founders at Virtual Events Company: BrandLab360

BrandLab 360 are global pioneers of V-commerce. As one of the earlier adopters of Metaverse technology, our platform enables companies and corporations of all sizes to elevate their business using virtual reality and gamification.

We have built a global reputation for providing virtual reality solutions for the fashion and beauty industry and our technology is now being developed and implemented to provide Metaverse solutions across a number of industries including Property, Events, Education and Medical Corporations.
Brandlab360 - Line Gudnason

How did you come up with the idea for the company? 

BrandLab360 is one the fastest growing Virtual Reality SaaS companies in the world. We founded the company in 2016 when we recognised that a comprehensive digital solution was needed to effectively connect brands and buyers in the wholesale fashion industry.

After successfully launching the first BrandLab360 product to market, we embarked on a bold era of product development. We perceptively analysed that humans still want and need to feel immersed and connected when using a digital product. As a result, in late 2019, we launched our first virtual reality platform.


How has the company evolved during the pandemic? 

Whilst we had experienced solid growth prior to the pandemic, the restrictions solidified and accelerated our journey to a digital pathway.

Companies found they could no longer conduct business as easily in the physical world. Restricted travel and social distancing meant that usual means were no longer accessible. A solution had to be implemented and BrandLab360 were at the forefront in the shift to a digital solution. After experiencing hyper growth, our unique technology is now an industry leader in the gamification space – it is used to elevate online experiences and launch businesses into a fully functioning Metaverse.

What can we hope to see from BrandLab360 in the future? 

Our strength as a company is within our technology and within our people, each of which passionately care about the difference our ground-breaking platform makes for our customers. Our customers are given the tool to innovate and lead the way in their respective fields, and we believe our technology will be the catalyst for a cascading cultural shift in the future of e-commerce and the implementation of the Metaverse.

We believe that replicating real life experiences should be at the heart of any digital transformation strategy. Our philosophy is that immersive 3D environments result in more rewarding customer journeys, more time spent engaged and a much higher return.

We will continue to evolve and develop our product, paving the way for digital transformation in business. As a result, we intend to lead all industries to the future by enhancing and streamlining their current processes and bringing all businesses into the Metaverse.