Meet Jessica Bledsoe, Co-Founder and CEO at Time Management App: Pav*r

Pav*r is a web app that turns your digital calendar into usable data. Currently offered as a Google Calendar add-on, Pav*r provides a way for digital calendar users to categorize and label their calendar events so they can easily export their calendar data to a Google Sheet and run reports to see exactly where their time is going.
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How did you come up with the idea for the company?

My co-founder, Adam, and I owned and operated a small IT business for nearly a decade. We obtained Google Partner status through that company and primarily worked with other small businesses, helping them migrate to Google Workspace apps, then integrating and automating their business processes.

Nearly all of them were very heavy calendar users who relied on the calendar to operate and organize their teams, but it was nearly impossible to get any usable data out of the calendar. At best, we could connect it to other apps, but we were always left needing more detail than what these integrations could provide.
After searching for a solution countless times, we finally just decided to create that solution ourselves.


How has the company evolved during the pandemic?

We actually launched during the pandemic. We released our MVP into the Google Marketplace in late April 2020, just as the pandemic was beginning and people were transitioning into remote work.

This shift towards remote work has continued to play a pivotal role in how we think about our product and the features our customers want. Now, more than ever, it’s important to be aware of our time and how we’re spending it.

What can we hope to see from Pav*r in the future?

We’re working on a lot of exciting updates. Things like more automation of events, additional reporting features, and timelines to help you predict your calendar events and upcoming projects. Our goal is to leverage the tool you’re already familiar with and use regularly to help individuals and businesses become more intentional about their time and gain valuable insights into what’s worth their time and what isn’t.

We’ll also begin fundraising our seed round in mid-late Spring 2022.